Issue: Feb 2017


Access to data opens  up new revenue stream  for OEMs



by Alan Tran

Vehicle-based services are shaping customer relationships more and more – and that includes building and maintaining relationships with the owners of older car models.

Automobile manufacturers can use vehicle data to obtain measurable returns in their relationship with the customer and nurturing of brand loyalty – provided the information is up to date and accurate.

Continental has developed the RVD Platform to keep OEMs connected to their fleets of both new and old vehicles. According to Continental the new platform opens up a completely new line of business for OEMs - they can offer customers connected car services for both new and older car models.

Continental makes it easy for OEMs to implement and use the platform. A software development kit facilitates the fast development of mobile services through a standardized cloud solution. Continental says its delivery to OEMs is based on the “Software as a Service” principle for perfect integration and maximum flexibility. This approach significantly reduces investment and operating costs, the company says.

It allows OEMs to easily access the standardized vehicle data and to focus on their core business – building customer loyalty and attractive value-added services. OEM customer relationship and marketing teams have an overview of their entire fleet’s vehicle data at their fingertips, and at any time they need it.

Using the RVD Platform innovative connected car services can also be available for owners of older vehicles.

“Is this a vision of the future? The answer is no – it’s real and it’s here for the industry today,” says the company.



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