CellMining <http://www.cellmining.com/> Ltd, a leading provider of Self-Organizing Networks (SON) and subscriber network experience solutions, has announced the availability of its Highway Mobile Experience optimization solution, based on Behavior-Based Network Analytics. This not only helps mobile network operators ensure a superior Quality of Experience (QoE) for their subscribers on the move, but is also a source of data for the rapidly-growing Connected Car market.
CellMining's technology is the only solution that can perform continuous 24/7 analysis of individual users' QoE while they are traveling at high speed on road or rail routes, eliminating the need for expensive drive tests. This is achieved entirely from the analysis of Call Data Records (CDR), without the need for GPS, probe or trace data. The solution distinguishes between different services such as voice, data, Voice over LTE (VoLTE) delivered over all radio technologies. Via third party integration, it also assesses quality for services and applications such as video, audio streaming, and web browsing.
"By identifying and visualizing each customer's experience against a range of key quality indicators (KQI), including low-quality voice and data connections as well as dropped calls, our Highway Mobile Experience solution gives operators a precise understanding of the impact of particular cells on the coverage, capacity and quality on each road segment," said Assaf Aloni, VP Marketing at CellMining. "This empowers the network teams to take smarter optimization decisions that can improve mobility experience of their subscribers, and is the very best solution available for guaranteeing service levels across the road network."
Tight integration of this highways intelligence with self-optimizing network (SON) engines enables mobile operators to implement closed-loop optimization for continuous improvement of customer experience.
The insights provided by CellMining's Highway Mobile Experience solution will also provide extremely valuable business information to car manufacturers, operators and IoT platform vendors developing Connected Car technology.
CellMining will be demonstrating the solution at Mobile World Congress in Barcelona, on Stand 5E71 in Hall 5.