Issue: Dec 2017


Continental Demonstrates Holistic Connectivity Experience at CES 2018



by Alan Tran

In its Holistic Connectivity Experience demonstration car, international technology company Continental is harnessing web technologies to provide seamless connectivity for users to enjoy a better driving experience. Consumers are provided with relevant and up to date information including traffic, road and weather conditions right at their fingertips, which, in turn, creates opportunities for vehicle manufacturers and service providers, who can leverage vehicle information to anticipate user needs and deliver a richer, more personalized experience.

"There is tremendous potential for the application of web technologies in the automotive world.  With our Holistic Connectivity Experience demo car, we are showcasing the possibilities," said Dr. Karsten Michels, Head of Systems & Technology in the Interior division at Continental. "Our solution helps vehicle manufacturers transform the driving experience, ensuring delivery of dynamic, context based services. This makes vehicle functions more intelligent and relevant allowing service providers to explore new value streams and tap into innovative business models."

Continental creates a dynamic and interactive digital travel guide

In the Holistic Connectivity Experience demonstration, Continental demonstrates a digital travel guide that provides the driver with contextual, dynamic and interactive information on navigation, infotainment, travel services, and vehicle assistance.

The user can interact with a range of services presented in a timeline on the center console, which includes weather updates, traffic information and distances to points of interest. In order to display the most relevant information, a back-end hub aggregates and prioritizes data based on user profile, context and destination. For example, if the system detects an under-inflated tire, a subscribing maintenance service provider who has access to the vehicle's information, can immediately contact the user and recommend a visit to the nearest garage to fill the tire to the recommended pressure.

The solution harmonizes auditory and visual elements for a richer experience. The high-quality, spatialized sound Human-Machine Interaction based on conventional audio technologies integrated into the roof module offers human-like vocalization. This guarantees clear communication of service messages and alerts independent of background noise or entertainment.

The system is powered by widely accepted web technologies (HTML5, NodeJS and Chromium based web browser) which offer an optimal blend of performance, reduced development time and simplified diversity management. The Service Oriented Architecture follows a building block approach, enabling OEMs and service providers to leverage ready-to-use services through standardized APIs (such as REST) to easily develop and deploy applications. These applications offer a high degree of customization as they are designed around user and vehicle data.

Continental will demonstrate the Holistic Connectivity Experience demo car during the CES in Las Vegas, January 09-12, 2018 to its customers.

Continental at CES

  • Visit Continental at CES 2018, Tuesday, January 9 through Friday, January 12 at North Hall Booth #6106.
  • The Continental press conference will be held at Mandalay Bay, Level 2, Ballroom A at 10 a.m. on Monday, January 8.
  • Continental will also showcase its latest automotive innovations and technologies in a private exhibit at the Renaissance Hotel. An invitation only media event has been scheduled on January 9.

Continental develops pioneering technologies and services for the sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2016, Continental generated sales of €40.5 billion and currently employs more than 233,000 people in 56 countries.

In the Interior division, everything revolves around in-vehicle information management and beyond. The range of products for various vehicle categories includes instruments, multifunction displays, head-up displays, control devices, access and tire information systems, radios, infotainment and operating systems, climate control units, software and cockpits, telematics solutions and services, and intelligent transport systems. The Interior division employs more than 43,000 people worldwide and generated sales of €8.3 billion in 2016.



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