Issue: Nov 2005


Roush Receives GM Design Award for Signature Edition Pontiac G6



by Lenny Case

At the recent Specialty Equipment Market Association (SEMA) show in Las Vegas, Roush received an award from General Motors for their dramatically styled Roush Signature Edition Pontiac G6 sedan. The award, given for Best New GM Exterior, is a salute to Roush's expertise in designing, engineering, and manufacturing high performance specialty vehicle packages.

GM Director of Design of Specialty Vehicles Kip Wasenko presented Roush the prestigious award. Wasenko said GM is proud of the new Pontiac G-6 design, noting that: "The Roush enhancements demonstrate the potential of personalization that an owner could apply to the new clean design."
"This was a fantastic project," said Paul White, Roush's Product Design and Body Engineering manager. "The G6 is a very well-designed product that lends itself beautifully to design and performance enhancements. We enjoyed an excellent working relationship with General Motors' design and marketing groups, and our seamless access to Roush's design, engineering, and manufacturing resources allowed us to develop and apply an extensive modification package in record time."

The Roush project team included their Roush Design Studio, Body Engineering, Rapid Prototyping, Advanced Composites, Paint, and Trim Department staffs. "Everyone at Roush was extremely excited about the project," continued White. "It gave us an excellent opportunity to showcase

Roush's full-service capabilities, and the G6 is our kind of car -- bold, nimble, with great lines. Our modification package was designed to enhance those attributes and generate enthusiasm for a derivative package."

Roush used their extensive engineering, design, modeling, prototyping, and manufacturing services to take this project from the sketchpad to the showroom floor at SEMA, with much of the work done in Roush's Livonia Design Studio. They produced a dramatic appearance package that included a new hood, front and rear fascias, side rocker panels, rear spoiler, forged 19-inch wheels, exhaust tips, modified headlamps, Sparco seating, and Autometer gauges. The Roush Performance package includes an AEM Cold Air Induction Kit, Brembo brakes, DC Sports strut tower brace, Eibach spring lowering kit, and a GM performance exhaust. Wrapped in Merles Opus Orange Yellow paint with distinctive Roush badging, the Roush Edition G6 closes the gap between road car and road racer.

This program illustrates Roush's ability to effectively partner with OEMs as they embrace the public's growing enthusiasm for derivative vehicles.

Roush, with its OEM caliber design studio and state-of-the art manufacturing and painting facilities, is unique among automotive suppliers in its ability to design, develop, and manufacture vehicle components under one roof. The Roush Edition G6 clearly demonstrates how creative design, effective OEM/supplier collaboration, seamless services, and streamlined processes combine to produce award-winning results.

Roush, a full-service engineering supplier headquartered in the Detroit suburb of Livonia, Michigan, has over 2,500 employees in more than 50 facilities located throughout North America, Mexico, Europe, and the Far East.

Widely recognized for providing engineering, testing, prototype development, and manufacturing services to the transportation industry, Roush also provides significant support to the automotive aftermarket, electronics, consumer product, and motorsports industries. Visit Roush at http://www.roushind.com





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