Media Package 30 OOH GIANT SCREENS Delhi 3-14 OCT 2010 - Video
DELHI 3rd - 14th OCTOBER, 2010
BIG Street - Automotive Industries
Particulars Details Number Of Screens 30 Size of LED screens (4.9m x 2.7m) 16'x9' Secondage/hour 30 Broadcast hours 13 Offered seconds/screen/day 390 Duration of campaign 12 days Total seconds on 30 screens 140400 Package cost as per the rate card $140,400
Rates quoted are in US$ High value only $1.00 per screen second
Service tax will be extra as applicable i.e 10.3% on the total deal value
All screens are centrally managed through wired or wireless connectivity and at backend is managed by SCALA software. System can generate proof of play and provide log of scheduling
LED BOARD SPECIFICATIONS
Screen medium Full color screens Colors: 281 Trillion Video capability: Yes Deployment type: Outdoor in full day light Mounting: Unipole MS Steel Structure Audio: 2 Channel Screen Resolution: 384x216 pixels No.of tiles: 12 Physical dimensions: 16ft x 9 ft Operating temp : 0 to 50°C Humidity: 0-90% Refresh Rate 3600 Hz Resolution Pitch (Physical) 12.7mm Pixel Density Pixels per tile 96 x 72= 6912Pix/Tile Pixel Information 6200 Pix/Sq-Mtr Pixel Configuration 1R+1G+1B (4mm Oval type) LED make Nichia, Japan Brightness 9000 NIT ( Cd / Sq.Mtr ) White Balance X = 0.33 Y = 0.33 (5600°K) ( Adjustable up to 9000°K )
Content format for LED screens
- The client shall supply the content in following formats for advertising on Digital LED Billboards –
LED Display screen will be operating in "FULL SCREEN" mode.
The advertisement space would be:
384 x 216 [Full screen content] FS1 (Full Screen mode)
[Sizes mentioned above FOUR points are in terms of PIXELs]
LED display screen supports the following FILE formats for the three kinds of content:
STILL formats: JPG, DIB, HAV, JPEG, JFIF, BMP formats
ANIMATED formats: GIF
VIDEO formats: AVI, DAT, M2V, MPEG, WMV, MPG, MPE
Client may provide the DATA in STILL, ANIMATION or VIDEO formats for the above said may be provided for any of the above specific sizes, if not in the same aspect ratio and but not more than the 2 times the size of the segment size. If the content being given is either ANIMATION or VIDEO content, it is suggested that it should be of 12 seconds [field configurable, but pre-defined value] and multiples of 12 seconds thereof.
All the content can be received in CD/DVD media / USB drive / e Mail/FTP etc.
Reporting To Client
A. We shall schedule the content as per agreement with client and confirm B. We shall provide log sheet of content played on each screen with timing from system
We shall provide soft picture/video of campaign on mail if required
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