Nov 2010

Mazda Uses IBM Software to Drive Revenue Growth - Video

IBM is helping Mazda North America Operations transform the way customers buy accessories and services for their automobiles through a dynamic Web presence. The auto industry has been slow to embrace the Internet as a sales channel, preferring to engage customers in person. Now Mazda is changing that by helping its more than 600 U.S. dealers transform their brick-and-mortar businesses into online virtual showrooms, simplifying the buying experience for customers and driving new revenue opportunities.

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