News, views & analysis blogs by: Kerri Petersen


Kerri Petersen :
H3R Performance Featured in Scion’s Optomize Accessory Program


Kerri Petersen :
Premium UL Listed fire extinguishers from H3R Performance are being featured in a new aftermarket accessory program from Scion, a division of Toyota Motor Sales, U.S.A., Inc. Set to launch at participating Scion dealerships in early May, the Optomize program focuses on cutting-edge products and convenience, and allows Scion owners to personalize their vehicles at and after the time of purchase.

“We are pleased to be included among 150 name-brand accessories in the Optomize program,” said Chris Dieter, vice president of marketing and distribution for H3R Performance. “We share Scion’s commitment to quality, aesthetics, and convenience and our premium fire extinguishers were designed with the demanding needs of the tuner market in mind.”

Two H3R Performance brands are highlighted in the Optomize program. MaxOut™ extinguishers contain an effective dry chemical agent. HalGuard™ “clean agent” extinguishers are unique new offerings that do not leave a messy residue - desirable when protecting classic collector, high performance, tuner, and race cars. Both HalGuard™ and MaxOut™ are effective on flammable liquid fires and do not conduct electricity back to the operator – two important considerations when dealing with the types of fires most likely to occur in an automotive environment.

The Optomize program offers MaxOut™ and HalGuard™ in compact 1 lb. rechargeable red or chrome-plated bottles. They sport high quality steel cylinders, all metal valve construction, and aviation-quality mounting brackets.

Optomize is designed to complement the Genuine Scion accessory line-up by providing a broad range of aftermarket accessories to meet customers’ demands through Scion’s 900 plus dealer network. .

For more information on H3R Performance fire extinguishers, phone 800-249-4289, or visit For more information on Scion Optomize, contact Allison Takahashi at 310-468-5315, or visit
Product Photo attached.
About H3R Performance
H3R Performance, Inc., a member of the H3R group of companies, offers the automotive and heavy duty aftermarket high quality, USA-made, UL Listed fire extinguishers under the MaxOut™ and HalGuard™ brands. The H3R group of companies includes: H3R Performance, H3R Aviation, the largest supplier of portable clean agent fire extinguishers to the aviation industry, and H3R Clean Agent Specialists, Inc., a major buyer, seller and recycler of clean agents to the fire protection industry.

For Further Product Information, Contact: For Further PR Information, Contact:

Chris Dieter Gary McCoy
Vice President, Marketing & Distribution The Marx Group
H3R Performance 847.622.7228

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