Dave Sullivan :
Panasonic Introduces Its First DVD Car Navigation System In China
Dave Sullivan :
Osaka, Japan - Panasonic, the leading brand by which Matsushita Electric Industrial Co., Ltd. is known, today launched its first car navigation system into the Chinese market. In the midst of fast-paced economic growth in China, the number of car owners is increasing along with interest in sophisticated in-car electronic equipment including car navigation systems. Featuring the first "bilingual" voice guidance in the industry, the Strada CN-D100H is suitable to car owners across China. With this new car navigation system, Panasonic aims to attract car owners far and wide in China.
The CN-D100H supports Mandarin and Cantonese, the two most common Chinese dialects. Cantonese is spoken in Guangdong and neighboring provinces. Guangdong Province, a manufacturing center of the country, has been experiencing rapid economic growth led by such key cities as Shenzhen. The city, located at the border of Hong Kong, is one of the first regions to benefit from economic freedoms. With many affluent car owners, demand for car navigation systems is expected to grow in the province.
The CN-D100H comes with a DVD containing a vast amount of search data and road maps. The disc holds route maps of four municipalities under the direct control of the central government, Beijing, Shanghai, Tianjin and Chongqing, and 16 provinces. It also stores 142,000 points of interest including restaurants, hotels, and public places and 31,000 address data. When connecting with Panasonic´s in-dash monitor via RGB cord, maps can be displayed more vividly in detail.
Panasonic´s DVD navigation system offers a safer and more pleasant driving experience as well as entertainment in the car. When used with a DVD changer and a rear monitor, rear seat passengers can enjoy complete in-car audio and visual entertainment. The new system can also be connected to an existing TV monitor in the car.
The CN-D100H will be available in China at an expected retail price of 12,000 yuan* on March 30, 2005. The company plans to manufacture 1,000 units of the model every month. In China, the car navigation systems will be marketed under the name of Strada, which was introduced in Japan in July 2003.
* 1 yuan = 12.8 yen as of March 18, 2005
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$71.92 billion for the year ended March 31, 2004. The company´s shares are listed on the Tokyo, Osaka, Nagoya, New York (NYSE:MC), Euronext Amsterdam and Frankfurt stock exchanges. For more information on the company and the Panasonic brand, visit the company´s website at http://panasonic.co.jp/global/index.html.