News, views & analysis blogs by: Robin McCall


Robin McCall :
CADNA Introduces ArmorMark™ Platinum Series Timing Belt Tensioner Kits
New kit program reduces inventory expense by over 40%


Robin McCall :
Designed to maximize coverage and reduce inventory, CADNA Automotive has introduced its new ArmorMark™ “Platinum Series” Timing Belt Tensioner Kits to the automotive aftermarket.

“Unlike competitive programs that are limited to only ‘belt-centric’ assortments, our beltless kit optimizes inventory expense by over 40 percent so jobbers and WDs can offer increased vehicle coverage while investing their working capital in other areas, ” said Dan Clevenger, president, CADNA Automotive.

Since timing belt tensioners and idlers tend to be more common across vehicle platforms than belts, a belt-centric program often requires redundant use of like tensioner components with unique belts. Since belts are also sold individually, inventory duplication results from stocking both belts and tensioner components. The ArmorMark™ beltless kit program solves this issue.

“Flexibility is our core competency, and we are always committed to giving our customers choices that work best for them,” said Clevenger. CADNA now provides the option of the new beltless kits or the traditional timing belt system kit that includes timing belts. “This provides customers the ultimate ability to choose the program that works best for their market,” added Clevenger.

ArmorMark™ Timing Belts and Tensioner Kits are manufactured against original equipment (OE) fit, form, and function specifications and offer extended warranties and complete application coverage.

For more information on CADNA Automotive, phone 888-757-8556, email, or visit

Based in Memphis, Tenn., CADNA Automotive has provided OE quality automotive belts, hose, caps, and thermostats to the North American aftermarket since 1989. As the exclusive licensee of Prestone™ brand belts, hose, caps, and thermostats, CADNA offers a complete two-line belt & hose strategy with Prestone™, ArmorMark™, and private branded programs.

For Further Product Information, Contact: For Further PR Information,
Dan Clevenger Contact:
President Gary McCoy
CADNA Automotive Public Relations Director
888.757.8556 The Marx Group 847.622.7228

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