Phil Lunn :
Garmin Increases Its Automotive OEM Presence
Phil Lunn :
Worldwide Volvo Dealerships to Offer Customized nüvi 760
Garmin has today announced that Volvo Cars Corporation has selected the nüvi 760 as a customized navigation solution for select Volvo cars, including the new Volvo C30 and Volvo XC70. The Volvo specific nüvi 760 will be available at dealerships across Europe and North America.
“Garmin is delighted to work with Volvo to offer its customers a high quality satellite navigation system. Volvo and Garmin are passionate about safety, engineering and quality, and we believe customers will appreciate the design of this navigation solution,” said Roger Jollis, Garmin’s director of OEM & mobile marketing. “This transaction strengthens Garmin’s growing position as a recognized supplier to the automotive industry.”
Volvo’s dealer-fitted accessory kit includes the latest Garmin satellite navigation system, the nüvi 760, as well as a smart mounting bracket that is positioned on top of the dashboard. Volvo has carefully researched the optimum position of the navigation system to make sure it is easy to use yet does not distract the driver’s concentration on the road. The bracket is designed specifically to coordinate with the look and style of the vehicle, and eliminates the need for exposed power cables and suction cup mount typically found on portable navigation devices. The nüvi 760 fits neatly onto the custom-made bracket, offering a quick ‘plug and play’ solution. Volvo’s built-in bracket easily folds down when not in use. The nüvi 760 may also be taken off the mount and moved between different cars.
“We have chosen Garmin as our partner for our new Volvo Portable navigation offer,” said Lars-Erik Roos, Volvo’s managing director, accessory business unit. “I believe that our customers will appreciate this combination navigation product with the Volvo integrated and well designed installation kit."
The Volvo solution is the best of both worlds. It offers drivers an advanced, but simple to use, portable navigation experience that was created for their vehicle while delivering the design style, quality and safety specifications that a Volvo driver would expect from an in-car accessory. The Garmin nüvi 760 was chosen by Volvo because of its functionality and design. The portable navigation device combines advanced technology with a user-friendly interface to ensure an intuitive and easy navigation experience.
The nüvi 760 boasts a bright, widescreen that guides drivers to their destination with turn-by-turn, voice-prompted directions. If the driver misses a turn, the nüvi automatically recalculates and gets them back on track. The nüvi 760 also includes Garmin’s newest safety feature, “Where Am I.” A single tap on the screen shows drivers their exact latitude and longitude position, the nearest address and intersection, and the closest hospitals, police stations and gas stations.
The nüvi 760 navigation package fits current production Volvo car models, including the new Volvo C30 and Volvo XC70. It can also be fitted to a selected number of earlier models. The nüvi 760 accessory kit for Volvo is expected to be available from early December 2007.