News, views & analysis blogs by: Jennifer Butsch


Jennifer Butsch :
Redesigned adds more features

Truck Web site improves lead generation and dealer inventory management tools


Jennifer Butsch :
Commercial Truck Trader, the leading online marketplace for buying and selling commercial trucks and trailers, and a division of Dominion Enterprises, announced today the addition of a new feature that will make it easier for buyers and sellers of commercial trucks to connect. Click to Call provides enhanced calling and lead tracking capabilities for truck dealers listing their inventory on

“Delivering qualified leads to commercial truck dealers is our business. Anything that helps us do that more effectively is a win for our customers and for us,” said Mark Bondi, brand manager of Commercial Truck Trader. “Click to Call allows dealers to personalize their customer interactions and increase sales by shortening the sales cycle.”

This feature is the latest Commercial Truck Trader initiative to deliver more qualified leads to dealers. Since the re-launch of in January, the site has seen a 21% growth in visitors, with a similar increase in the number of leads provided to its network of 3,800 truck dealers.

Also new to the site is a completely redesigned Inventory Management Tool (IMT). Now, when truck buyers search for a specific make and model on a search engine such as Google, trucks advertised on will appear as individual search results, taking the buyer directly to the dealer’s detail page on The IMT simplifies the online inventory management process, tracks leads and allows for convenient one-click updates to product or dealership information.

The site was redesigned to more clearly differentiate truck segments: light duty, medium duty, heavy duty and trailers. This reorganization aligns Commercial Truck Trader’s online offering with its printed products to leverage the advantages of combined print and online advertising.

For truck buyers, three main buttons, “Find My Truck,” “Sell My Truck” and “Research Trucks,” take visitors directly to the information they seek. The “Find” button provides instant access to more than 90,000 trucks for sale. The “Research” button offers additional information on everything from finance and insurance to truck parts and accessories.

Learn more about Commercial Truck Trader at booth #14172 at the Mid-America Trucking Show, March 27-29, in Louisville, Ken.

About Commercial Truck Trader
Commercial Truck Trader, a division of Dominion Enterprises, is an industry-leading work truck classified advertising magazine and Web site for class 1–8 commercial trucks and trailers. With 1.5 million page views per month and 12 weekly print magazines, and Commercial Truck Trader magazine are the best way to sell a new or used commercial truck. For more information about Commercial Truck Trader, call 1-888-615-8310 or visit

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit

Contact: Mark Bondi
Brand Manager
Cell: 757-615-0628

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