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Robert Fay :
Joe Verde was asked to speak at the 2012 NADA Convention in Las Vegas starting on Feb. 3.


Robert Fay :
Sales and management training expert and renowned author, Joe Verde, was asked to speak at the 2012 National Automobile Dealers Association (NADA) Convention & Expo in Las Vegas in February. This year’s convention will mark the 25th time that a member of Joe Verde Sales & Management Training, Inc., has spoken at NADA since 1991.

Verde, a recognized and iconic figure in the industry, will focus his workshop “A Business Plan to Guarantee More Traffic and Sales,” which is designed to help dealers find the right mix of e-leads, phone leads, walk-ins, advertising and repeat business to guarantee their dealerships more sales.

“Customers have changed – they are more sophisticated,” said Verde, president at Joe Verde Sales & Management Training, Inc. “One of the biggest challenges for dealerships today is generating more floor traffic to protect themselves in this market. I’ll show dealers how to establish goals, based on their market, and how to structure a step-by-step business plan.”

Two types of customers have evolved over the past five years, according to Verde. His workshop will cover these two customer groups and how they’ve changed the market, so dealers can focus on maximizing the potential of floor traffic in 2012.

“Today’s market is more volatile than ever and dealers have to learn to generate more floor traffic each month without breaking the bank,” he said. “I’ll show attendees how to flood their showroom with buyers.”

To learn about Joe Verde’s online sales training programs, visit or call (800) 445-6217. For information about Joe Verde workshops and training products, visit the Web at

About Joe Verde Sales & Management Training, Inc. |

Joe Verde Sales & Management Training, Inc., founded in 1985 with corporate offices in Southern California and Dallas, Texas, is consistently rated the number one automotive sales and management training company in North America for producing immediate and long-lasting results for its customers.

Joe Verde holds workshops across North America and pioneered Virtual Training with JVTN®. Mr. Verde is the author of “A Dealer’s Guide To Recovery & Growth”, “Earn Over $100,000 Selling Cars – Every Year” and “How To Sell A Car And Close The Sale Today.”

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