Patrick Mullen :
SGS PRESENTS “US DEALER SATISFACTION IN THE AUTO INDUSTRY” STUDY
(RUTHERFORD, NJ, 12 JUNE, 2013) – SGS presents a complementary webinar “US Dealer Satisfaction in the Auto Industry” Tuesday, June 25th. This one hour webinar will share the results of the SGS 2013 Dealer Satisfaction survey with the warranty administration processes in the US Automotive Industry. This survey is an amendment to the first ever multi-country warranty satisfaction survey for the automotive industry performed by SGS in 2012 in the main European markets. Conducted with almost 500 US dealers over 16 brands, the results of this unique industry study will enable those responsible for warranty management at vehicle manufacturers to understand their brand’s position compared to their competition. It gives a clear benchmark for the warranty controlling processes of hotlines, field force and audits. Inefficient warranty processes that dissatisfy dealers also create dissatisfaction with customers.
The findings of the survey reveal that dealers of Asian Brands are most satisfied with the ease of doing business, and the gap between the highest rating and the lowest rating for extended warranty service is very wide, with a 40% difference in the satisfaction rating. Additionally, IT innovations related to the OEMs warranty IT systems don’t appear to materialize in benefits for dealers, as they are not catching the attention of the dealers.
Patrick Mullen :
The webinar will take place on June 25th at 11:30 am EST, 8:30 am PT time. Participants can register for the complementary webinar by clicking here . The webinar will run for 45 minutes with a 15 minute question and answer period. The attendees will receive a complimentary white paper that features the results.
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SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 75,000 employees, SGS operates a network of over 1,350 offices and laboratories around the world. We are constantly looking beyond customers’ and society’s expectations in order to deliver market leading services wherever they are needed.
SGS can support you in the goals of ensuring dealer franchise satisfaction during the warranty control process by using our experience in the automotive industry and benchmarking to best practices. We deliver results and analysis in a concise, clear and meaningful format; and make recommendations for action plans on any issues arising with dealers to ensure the improvement of your business.
Partnering with SGS opens the door to better performing processes, increasingly skilful talent, consistent and compliant supply chains and more sustainable customer relationships delivering profitable competitive advantage. Work with the global leader and take your commitment to the next level.
We have a history of undertaking and successfully executing large-scale, complex international projects across diverse industries, including the automotive sector. With a presence in every single region around the globe, our people speak the language and understand the culture of the local market, and we operate globally in a consistent, reliable and effective manner.
For more details, please contact:
Patrick Mullen – North American Marketing
Roland Gagel – Global Sector Manager Automotive
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