News, views & analysis blogs by: Thomas Hunt


Thomas Hunt :

Factory fill and service fill for Maserati luxury cars


Thomas Hunt :
London, 8 July 2014: Shell Helix Ultra with Shell PurePlus Technology has been officially named as the exclusive motor oil for Italian luxury sports car manufacturer Maserati, reconfirming Shell Lubricants as the car manufacturer’s preferred motor oil supplier. Maserati uses Shell Helix Ultra with PurePlus Technology as factory fill as well as service fill.
Under this agreement, Shell Helix Ultra with PurePlus Technology motor oil will be available at Maserati’s global network of more than 220 dealers across Europe and Asia. In North America, where there are almost 100 dealers, the deal includes use of Pennzoil Platinum with PurePlus Technology.
Since the end of January 2014, all new Maserati Ghibli saloon 3.0 V6 diesel models are filled with Shell Helix Ultra Professional AM-L 5W30. The product will be the only Maserati-endorsed motor oil in the marketplace, specified in the owner’s manual, and recommended by all Maserati dealers.
Shell Helix Ultra with PurePlus Technology is designed to meet the needs of the world’s latest engines, such as those developed by Maserati for its high-performance cars. Shell Helix Ultra with PurePlus Technology is formulated to deliver even higher levels of cleansing and protection against build-up of engine deposits. The new engine oil provides superior wear and corrosion protection[1], which is well beyond the minimum industry requirements and helps to extend engine life and reduce maintenance costs. For Maserati drivers, this high quality motor oil will do more to improve engine performance, enabling them to relax and enjoy the drive.
“Drivers who choose Maserati demand excellence from their vehicle” said Andrew Hepher, GM Global Marketing, Shell Lubricants. “Maserati creates sophisticated engine technology and relies on a high quality engine oil to keep it working smoothly. Shell Helix Ultra with PurePlus Technology is designed to clean and protect the engine, to help keep it closer to factory clean for longer. This product is used from the first fill, as every new Maserati rolls off the production line; and recommended by Maserati for all services. For drivers, this means they can enjoy the very best performance from their vehicle.”
The collaboration between Shell Lubricants and Maserati was first established in 2007 and offers benefits to owners of Maserati vehicles, as well as Maserati’s distributors and dealers.
Cara Tredget, Auto OEM Technology Manager at Shell, commented: “We have been working with Maserati for many years now and know the company shares our focus on delivering the very best products to discerning drivers worldwide. With Shell PurePlus Technology, we have been able to design our most advanced motor oil ever, which delivers even higher levels of cleansing and protection to help keep engines in peak operating condition. Leading vehicle manufacturers such as Maserati know that their customers place huge emphasis on performance, and this is why the correct choice of motor oil is so important.”
Shell Helix Ultra will also be sponsoring a car in the Maserati Trofeo World Series 2014. Launched in 2010, this international single-marque GT motorsport championship comprises six races on some of the most prestigious circuits across Europe, America and Asia.

[1] Compared with API SN and based on sequence IVA and sequence VIII engine tests


High-resolution imagery available upon request.

About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute, market and sell lubricants in over 100 countries.

We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.

Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.

Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this presentation “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this presentation refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this presentation, associates and jointly controlled entities are also referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This presentation contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘intend’’, ‘‘may’’, ‘‘plan’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘probably’’, ‘‘project’’, ‘‘will’’, ‘‘seek’’, ‘‘target’’, ‘‘risks’’, ‘‘goals’’, ‘‘should’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this presentation, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory measures as a result of climate changes; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this presentation are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended 31 December, 2013 (available at and ). These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, 8 July, 2014. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this presentation. There can be no assurance that dividend payments will match or exceed those set out in this presentation in the future, or that they will be made at all.

We use certain terms in this presentation, such as discovery potential, that the United States Securities and Exchange Commission (SEC) guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website You can also obtain this form from the SEC by calling 1-800-SEC-0330

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