News, views & analysis blogs by: Nuance Communications


Nuance Communications :
New research reveals British drivers’ biggest frustrations are time wasted in traffic and searching for parking spaces

Drivers are now calling for AI technology to tell them where free parking is, let them know if they don’t have enough fuel to complete their journey, and if they are likely to arrive late


Nuance Communications :
New research reveals time wasted in traffic and searching for parking spaces are British drivers’ most common frustrations when on the road today.

The online research, commissioned by voice experts Nuance and carried out by YouGov, quizzed drivers on their expectations around in-car digital technology.

70 per cent of drivers cited time wasted in traffic, while over half (53 per cent) said searching for parking spaces, are their most common gripes when behind the wheel.

Looking to the future, consumers would want their cars to proactively tell them if there is free parking at their destination, let them know if they don’t have enough fuel to complete their journey, and if they are likely to arrive late (60 per cent, 59 per cent, and 34 per cent, respectively).

Drivers are also more focused on the driving experience than expecting automotive assistants to help them be more productive. Indeed, many drivers expect their automotive assistants to act as guide while on the road (58 per cent), to help them stay connected with friends and family (21 percent) and to entertain them (22 per cent), while productivity was an important factor for just 10 per cent of respondents.

This survey demonstrates that British drivers would look for in-car technology to humanise their driving experience, by enabling them to stay in touch with people and increase the enjoyment of driving.

Further key figures include:
• 35 per cent of British drivers would prefer a biometric solution (face or voice recognition) to identify them rather than traditional car keys (27 per cent).

• Two-thirds (65 per cent) of drivers would like their automotive assistant to learn from them and their past behaviour to deliver a better user experience.

• Two in five (39 per cent) drivers want their car to learn from their preferred routes, while more than a quarter (26 per cent) want their car to remember their behavior, including individual preferences for types of cuisine, price preferences, off-street parking, etc.

• Nearly half of UK drivers (44 per cent) want their car to help them deal with car diagnostics. For example, to report issues, and help them understand new car features.

Fatima Vital, Senior Director Marketing Automotive at Nuance Communications, said:

“Across every platform and service we use, we are increasingly demanding a more human and personalised experience. And cars are no exception, with drivers calling for connected, intelligent solutions to learn from their personal preferences on everything from their favourite routes or favourite music to which take-away or restaurant they prefer.

“While we have truly made some incredible improvements in car technology over the past century for getting us ‘from A to B’, only now are we on the cusp of a true revolution of the automotive experience. Automotive assistants will remove the unpleasant aspects of driving, by guiding, informing and entertaining drivers at every stage of their journey, helping us with all driving related needs and more time doing what we enjoy.”

With technology such as Dragon Drive, Nuance Communications is already helping automotive manufacturers bridge the gap between the car, the driver’s smartphone and the cloud in a seamless and integrated way. By capturing key information on preferred destinations and past-times, automotive assistants provide a more humanised driving experience by giving drivers the results and responses that are relevant to them personally.

Learning from users preferences and previous interactions, artificial intelligence-driven automotive assistant enable cars to provide the personalised experience that we’re already accustomed across all digital services and devices. Whether that is in the practical form of saving settings preferences from previous journeys, or knowing that the driver enjoys a Chinese on their way home from the office on a Friday, automotive assistants will provide a wholly new integrated, connected and tailored automotive experience.

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