AI is the world's oldest trade magazine covering the global automotive industry. Est. 1895

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The AI MASTERS CUP Business Simulation Competition 2009

April 2009 : Automotive Industries magazine has launched a new online business competition for readers and others involved in the automobile industry worldwide. This note explains aspects of this competition to our customers and advertisers; there are a number of exclusive opportunities available to this group.

The AI MASTERS CUP	A continuing series of dynamic, online business simulation games, specially designed for the automobile industry and commissioned by Automotive Industries. The simulations will address current and urgent issues in the auto industry; they are accessed via the internet – anyone can join in the competition if they have a computer with an internet connection.
Technology Partner	Tycoon Systems Inc – The world leader in multiplayer, on-line business competitions. Advanced systems technology for designing and administering fun, educational events online
Timing	The AI MASTERS CUP starts in April 2009, and will continue throughout 2009 Winners declared and prizes awarded : June and September 2009
First Simulation	RESCUE DETROIT – A realistic depiction of the current crisis in the US Automaker Industry. An absorbing and serious business simulation (a world exclusive for AI) puts players in the position of the CEO of a major auto producer, battling against a giant incumbent manufacturer with an aging product line, and also against a smaller, more nimble marketer of newer, more fuel efficient cars. At the same time, the virtual corporation that players take over is facing massive financial problems of its own – high inventories, aging product lines, cash shortages – and a major imperative is to avoid impending bankruptcy. The player's corporation has just 3 years – 12 quarters - to save their business, relaunch their product line, and beat the competition. Success is measured by growth in stock value – failure results in bankruptcy. Time is short - employees, suppliers, communities and investors are relying on the player-manager to turn the situation around. Further information available in the AI MASTERS CUP User Guide for the simulation
Participation Cost Individual Users and Corporate Multi-User Packages	Individual Users/Players can play this simulation game at a cost of $38 - to receive a voucher for 5 simulation games, PLUS 2 Free Games – to be used for practice if need be. There are small Corporate Multi-User Packages for 10-users and 20 users which offer discounts – these packages might be useful for small inter-office competitions or training courses, or staff-motivation events. $32 per user for 10 accounts, $29 per user for 20 acc.
Larger Co-branded Corporate Packages Price subject to quotation	Large scale participation is also offered – with extra discounts subject to quotation for 100 + players, and again for 1,000 + players This offer is directed at larger corporations who may use this remarkable simulation in large scale training efforts within their organisations. The offer includes a customization (co-branding) of the simulation interface with the client's own logo.
Web Site	http://masters.ai-online.com
Benefits to Players	Self-paced Study : Players logon to use the simulation game whenever they want, to fit their own schedule. The websites are open for business 24/7 Major Business and Finance Concepts – They learn how to apply these business ideas in a realistic simulated corporation Unique business learning experience - Player performance is stored in a user account, so improvement over several simulation attempts can be tracked. Virtual Competitors - players compete against intelligent "virtual competitors", who react according to decisions that the player makes, depending on current market conditions and opportunities. Can you beat the machine ? Distance Learning Ideal for distance programs, or personal learning plans.
Benefits to Sponsors and Advertisers	Contact : Outstanding opportunity to connect to users and readers of AI – the world’s premier trade journal for the automotive business – as they are having fun in an educational environment Sponsorship Opportunities : Strong sponsor visibility on all related web pages. Prizes can be “presented by the sponsor”. Various sponsorship packages. Banner Ads : Banner advertising slots available on each screen as the simulation runs – when the users are engaged and interested. Expected Users : 20,000 and up (estimated only)
Benefits to Corporations	Purchasing multiple user packs for employees use leads to a number of high quality outcomes: Learning with Fun : This is a fun experience in a business setting – everyone enjoys themselves, a high level of competitive spirit develops, but real learning about serious business issues occurs Industry Vital issues are addressed : Participation encourages debate and intensive thought about issues of major importance to the global auto industry Excellent Management Development Experience : Players will work with finance and business strategy concepts, in an absorbing, competitive game. These simulations have an excellent track record in achieving learning objectives amongst management levels Low “Cost of Delivery” Training Option : As part of a management development program the simulation can be an excellent additional element, to support various training and development objectives of your own Motivational Exercise / Team-Building opportunity : Have fun with teams competing against each other – who can become the “Best of Detroit” ? Who can become “Most Valuable Player 2009” ?