Highlights

In the Winter of 2005, surveys were mailed to a sample of 1000 Automotive Industries readers.  The purpose of this survey was to gather information on readership of the magazine, learn how Automotive Industries compares to other industry publications, as well as demographic information such as purchasing involvement and job description.

§A majority of respondents receive Automotive Industries; more than any of the other publications listed.

§Respondents typically read or looked through all three of the last four issues of each publication they receive, and spend an average of approximately one hour reading a typical issue.

§When it comes to ranking the four publications based on specific statements regarding content and reader needs, Automotive Industries ranked in the top two in each category. 

§More than two-fifths of all respondents would prefer Automotive Industries to the other three publications if they could only receive one publication.

§Respondents are involved in the purchasing decisions for a variety of automotive components and/or systems. 

§Respondents have been employed in the automotive industry for an average of approximately 24 years.  They are most likely to describe their job responsibility as engineering and design, and to work for a vehicle producer.