Time Spent Reading Each Issue

Respondents were asked to indicate how much time they normally spend reading or looking through each issue of the magazines they receive.  The following chart shows the average number of minutes they spend reading or looking through a typical issue.

Preferred Publication

More than two-fifths of respondents (41%) would prefer Automotive Industries over the other three publications listed if they could receive only one publication.

Respondents were asked to briefly explain why they chose the publication they did.  A complete list of responses can be found starting on page 35.