5b. Please briefly explain why you choose this publication: Automotive
Design &
Production
Because it has more insight as to what is coming and I understand it better
than AI-too much tech-talk; I am barely a high-school graduate
Closer to my work activity
Gives me the engineering info I need. Sure would miss Ward’s though
Good articles, charts, pictures; easy to read; updated info
Have not sampled others
Heard good things about it
I am more interested in design than industry news
I enjoy reading stories about new model launches as well as assembly plant
articles
I live on “The Management Side” column
In addition to good industry info, I really enjoy Ted Pollock’s articles
and the technical articles
It was offered to me a long time ago
It would be more relevant to my job of design and production engineering
Might be more pertinent to our company. Don’t know for sure however
More info on design
More technical articles
Technology
Automotive Engineering International
A.E. covers activities within SAE more effectively
ADP had much better editorials but less inside info on new power trains,
technology, etc. Those areas are important for my job.
AEI has the best technical coverage of new engine designs and shows the
least bias in reporting
Also provides SAE info
As an engineer I find the information has a high relevance to my career
and interests
As an SAE member, I pay for it-More in depth technology coverage (although,
not as readable as AI and Ward’s)
Automotive Engineering International is backed by a professional society
(SAE) and due to this it is more credible
Automotive Engineering is more technically oriented
Because my duties include international programs
Best content on technical articles
Best in class
Best overall summaries; ADP has good summaries on PIT
Better leading technology articles
Better technical coverage
Better, in-depth information; SAE
Breadth of view
Closely related to my position
Covers on front page
Depth of technology assessment
Depth, new technologies, introduction, broadness (not just North America
Detailed explanation of technology innovation
Detailed info on competitive vehicles and powertraine
Details (technical) included in articles
Easy to read, good information, keeps me current
Engineer
Engineering oriented, technical
Familiarity
Find it more interesting
Good coverage of latest technologies
Has detailed technical information
Has technology info that other mags don’t cover
Have been member of SAE for over 40 years; however only received Ward’s
for several issues-very good publication
I am a car person
I am most interested in automotive electronics, in particular how my materials
may be used in these applications. This magazine handles this best
I am not familiar with the others
I like both magazines (AEI & AI), but Auto Engineering gives you broad
international information (I really get caught up in both publications)
Interested in SAE information
It covers more total ground-business trends, technology detail
It gives technical information beyond the scope of the writers in the other
publications
It is a SAE publication and I am a member of the SAE. I am interested
in following “Power Train” engineering trends
It is more engineering and technology focused
It is more technical
It is more technical and I can get the industry information online where
I can’t get the technical data
Job related
Job related
Keeps me updated on SAE
Latest engineering trends, products
Like staying current on evolving technology
Member of SAE
Member of SAE
More in-depth engineering analysis
More industry-based
More info on autos
More info than others
More of an engineer’s publication-facts presented in a professional manner,
without opinion. The others are full of ‘slick talk,’ how fast it will go,
ignore value of emissions and economy
More technical and international in scope
More technical in nature as opposed to general industry info
More technical information
More technical information vs. advertisements
Most comprehensive
Most relevant info
Most technical of the group
Most technically in-depth
Most technically oriented
No reason; all the magazines provide valuable information
SAE member and committee membership
Slightly better variety of articles
Technical detail
Technically strong
Technology
Technology reviews of new products and systems
The magazine provides a more technology-focused perspective. I’m an engineer
with an MBA, but an engineer first
The other three magazines are useless fluff. AEI has valuable editorial
content
This magazine offers information that is the hardest to find. The info
from the other publications can be found in other public sources
Top credentials and credibility
Very broad based and thorough
Automotive Industries
AI has the best editorials on new technology
AI is #1; timely articles, informative; #2 would be Ward’s
AI seems to cover the domestic automakers better than the others
All issues have several articles that are of interest
Applies more to my field
Articles are brief, to the point and most have substance; not a lot of
fluff
Articles are informative and concise; I can quickly understand the information
or opinion
Automotive Industries gives a more broad viewpoint of the industry
Because that is the one you still send me for free
Believe it suits my needs best
Best all-around variety of articles pertinent to me and the right amount
of article depth
Best blend of industry and competitive news
Best fits my needs for automotive news
Best for my work
Best of the ones listed
Better articles
Better column writers that get to the heart of issues (*John McElroy, Mary
Ann Keller)
Better info and articles than others
Better magazine
Breadth of coverage
Broad spectrum of articles
Broader coverage
Broadest, most basic info; easy to read
Closer to our business
Concise, informative
Condense, precise information
Content, depth, editorial
Covers a wider range of info
Covers every subject I am interested in
Covers very current issues
Co-worker showed me a copy years ago-liked what I saw
Current assignment very specific in engineering; use AI for overall ‘feel’
of automotive industry
Don’t know what ADP is like; it would be only other contender
Don’t receive others
Don’t receive the others-Great info that is concise and relevant; wide
coverage of topics
Enjoy some of the editorial articles and opinions
Enjoy the editorial columns especially Jenny Flint and John McElroy
Enjoy the editorial comments
Excellent articles on the current state of the industry
Excellent articles that I can relate to
Excellent editorials and industry trend info; honest info
Excellent presentation affects, opinion and analysis by Mary Ann Keller
is absolutely outstanding; keep up the good work!
Fellow employee showed me articles
Flipped coin, though different, I like them both equally (AI & Ward’s)
Free subscription
Get it ex officio
Gives a good bird’s eye view of the industry
Gives a nice overall view of the industry
Gives an overall picture of the industry; lighter reading. I get enough
technical stuff from other literature
Gives me overall look at the industry. This helps me realize potential
for our company
Good analysis
Good balance of technical and aesthetic information about vehicles
Good format, timely
Good guide to major market for my company
Good informative information
Good layout and content
Good mix of automotive news and technical features
Good, hard automotive news with a minimum of fluff
Great magazine!
Great publication
Has the information in it. I would like to receive Ward’s
Have not read the other 3
Have seen occasional versions of others, AI seems more aligned with my
interests
Have very little idea about the other three that I do not receive
Haven’t read the others
Historically, more technical analysis and future design criteria reviewed.
Hopefully will give me more insight
I am familiar with AI and love it; I have never seen your other magazines
I chose this to receive after reviewing all others. It is one of only
3 that I actively read.
I don’t receive nor have I read the others
I especially enjoy reading the articles by Rob Wilson and MaryAnn
Keller as well as coverage of the industry overseas
I find it very informative
I find the publications interesting and informative
I get many calls for ‘free’ subscriptions and I must narrow it down. AI
gives me the best overview for what I need in my job. I work with electronic
instrumentation
I have never looked at the other ones because I did not know where to buy
them
I haven’t read any of the others; would like to, however
I just seem to like it a little better
I like both Ward’s and AI
I like it!
I like the format and columnists
I like the technical details and the clarity of the explanations
I like the way it writes about the auto industries
I like them
I love to read Mary Ann Keller
I only receive AI; have not had a chance to read the others, but would
love to. Can you sign me up onto the others?
I received Ward’s in the past. They no longer send it
I wanted a publication that looked at the auto industry in general; fuel
and engine developments, in a single magazine
I’m a long-term subscriber and I have always felt that AI keeps me updated
on the competition
Information and articles
Information and good publication
Informative
Informative about new products
Informative and interesting articles
Informative articles on current and future aspects of business trends
Innovations-new stuff
Interest to auto industries
Interesting articles
Interesting articles, good visuals, current and future trends
Interesting articles, shows trends, fun to read
Interesting, informative articles, well-written, more feature than news
oriented. Can get industry news through multiple sources
It covers more of the car interiors
It explains the trends in the auto industry
It has more technical information
It has the most interesting articles that appeal to me
It helps my company as a vendor to the auto industry
It is free and has a lot of interesting subjects
It is the one I’m used to and like-I have tried the others. Although some
articles that are pro-American products would be nice. The foreign manufacturers/assemblers
are not always, 100% of the time, better than our auto companies
It is the only one I am familiar with
It is the only one I receive and I do not want to spend a lot of time on
publications
It is the only one that I have read
It is to the point
It just started coming-apparently I signed up for it by a phone call/solicitor
It keeps me abreast of upcoming trends
It provides information on numerous areas
It was appropriate for my job
It was difficult to pick, however this magazine seems to have more international
articles and trends
It was offered and I was interested. We supply the Big 3 for machines
and tooling
It was offered. I am a car guy. I was a member of SAE in college. GM
bought our company. Member of CCCA & ACD & was in Society of Automotive
Historians
It was recommended by an associate
It’s a quicker read and more interesting
It’s the one I’m most familiar with
It’s the only one I get today
It’s the only one I get!
It’s the only one I receive
It’s the only one I’m familiar with
It’s the only one we receive!
Just quicker to read
Keeps me informed
Keeps me posted on the competition and new things coming along
Latest info
Like articles on current and future vehicle offerings
Like their writers, articles, and letters from readers
Mary Ann Keller-she is the only one that writes informative articles of
fact and vision-everyone else, including the publishers and editors, do nothing
more than state the obvious.
More applicable to my objectives
More content
More detail on parts
More focused on products and strategy
More industry than products
More information related to what I am interested in reading about within
the automotive industry
More interesting
More manufacturing and general news oriented. Well-written; helpful information
More technology information
More universal, technology and industry
More up to date, plus better columnists (e.g. Mary Ann Keller)
Provides articles that cover the entire industry; cars, components, manufacturing
processes, etc.
Provides info on the manufacturing aspect of the industry
Provides most information that can be linked to my industry
Provides updated info; and it’s free
Providing information on the auto industry for NDT.
Really, a toss-up between AI & Ward’s
Recommended by co-worker
Referral-good info
Relates better to my needs
Relevant to my industry
Saw a friend with it-I really like the articles; gives you insight to future
changes
Seems to be a higher literary level
Slightly better tech articles. Both magazines are pretty close in content,
though.
Supplier technology
The best overall-however, all are very good
The editor
The editorials, special features, regular contributors; AI tells the news
most efficiently
The information provided is very informative
The magazine provides current information about my industry
The only one I am familiar with
The technical articles
This is a separate comment from your question. I feel that our “Big 3”
will continue to lose ground to foreign cars unless you (and other automotive
magazines) continue your love affair with foreign cars. I’ve driven almost
all of my cars to 130,000 miles and have very little quality problems (Chevrolets).
This is the only one I use for the information I need
This magazine is informative, accurate, has interesting articles that follow
closely my involvement and interests in the auto sector of manufacturing
TIE was not allowed
Tie with Ward’s
Very detailed on subject matter
Very informative
Very informative about people in auto industry and provides information
on all competitors
We are high volume gear mfg’s. We look for technical info and are constantly
concerned about US auto companies giving US mfg.
work away overseas along with technology. US auto manufacturers are slowly destroying
their own domestic foundation
Ward's AutoWorld
2005 light vehicle engines availability and spec’s 10 best engineers; info
on hybrid and fuel cell vehicles and diesels
Actually, it was more interesting than Auto Industries (Automotive Industries
is not enough nuts and bolts if you know what I mean).
AI focuses more on engineering, while AutoWorld focuses on the entire automotive
market
Almost tie with Ward’s & AI
Articles are concise and well-written, especially like John McElroy and
Jerry Flint columns and car test comparison articles
Articles are just a bit/slightly more informative and better written
Articles short and to the point; good balance of car mfr’s and supplier
news; pictures of new models
Basic automotive news
Because of the editors
Best at analyzing trends and reporting them
Best balance between industry trends and info on all car makers
Best format
Best glance of technical and general interest-daily email of certain articles
Best laid out; info presented concisely
Best overall
Best overall coverage of items useful to me
Best overall coverage of the auto companies as a whole
Best overall info on auto industry
Best overall subjects
Better info
Better overall perspective of automotive industry
Better related articles and interviews
Broad coverage of interests
Broad perspective of all areas of interest
Broad range of subjects and issues
Broadest and deepest editorial content
Broadest coverage, excellent staff
Close tie with AI, but I would give the edge to Ward’s because of the feature
editorials by John McElroy and Jerry Flint.
Closer to auto industry trends
Competition, news, products
Comprehensive overview of OEM’s and the technology used. Offers editorial
comments
Convenient web/email updates as well as good magazine
Depth of coverage
Easy reading; good information
Easy to read-layman language
Editorials, executive interviews
Enjoy columns by McElroy, Flint, & Winter. They provide annual engine specs pullout section and 10 best
engines
Enjoy most
Enjoy the staff commentaries
Find articles more in tune to my needs
Format, style, content
Free subscription
Gives best overall news
Gives overall vehicle description and insight
Good articles (general)
Good coverage and commentary, interviews with execs
Good coverage of technology, trends, and events
Good editorials
Good information
Good insight
Good overall industry information
Good overview of industry happenings
Good overview of industry news
Good presentation of information
Has info about IC engines
I am business oriented
I believe it is more comprehensive
I enjoy the articles and the writers give unique insights
I enjoy the various editorials
I feel it’s more up-to-date not found elsewhere; more so than the Automotive
Industries
I find more job-related information in Ward’s AutoWorld
I like the style of writing and inside information on auto industry
I read more of this publication than the others
I think that it is more informative
I think Ward’s is slightly more informative
I used to get Ward’s and I really enjoyed the articles. IT is written
more like a car magazine that is sold on the newsstands
I used to receive this magazine and miss it a lot
I’ve read it and because it’s information is more pertinent to my position
I’ve seen a copy and it is more relevant to information I want to see
Industry news
Information that I find useful is best classified, sorted and presented
Interesting articles
Interesting articles, good writing
Interesting information, concisely written
It does a better job on issues
It had a lot of up to date info when I used to receive it free each month
It has more information pertaining to the auto industries
It is a good auto magazine about cars and trucks
It is the best!
It keeps me abreast of what is happening in the auto industry
It keeps me informed on auto industry
It seems to give a better overview of various areas of the industry
It seems to have more information. I like Jerry Flint’s blunt perspective
of the auto industry
It was nearly equal (with AI). They both are interesting with different
perspectives. Ward’s has more inside the organization info; that tipped
it
Jerry Flint’s articles
Jerry Flint-like them both (AI & Ward’s) but had one choice; AI’s Maryann
Keller trashes GM too much
Just a matter of personal preference, as it and AI are very similar. AEI
is somewhat more technically oriented, while the others have a broader industry
focus
Keeps me current on engineering issues and events
Larger photographs-more detail, shorter articles, bolder headings, and
quicker to read and understand
Like most articles, keeps me informed on other OEM’s
Market-based articles
More accurate and applicable to my position
More articles about the vehicles than AI
More competitor data
More concise information pertaining to my field with new material parts,
ideas that I can use; more industry based info
More design/tech oriented
More future vehicle info
More general information
More info to my interests
More info, more detail, better articles
More information
More information for supplier base
More informative to me
More informative, general in nature; relates more to my job
More informative, will discuss the issues at hand
More marketing oriented. I receive other technical publications that could
take the place of AEI & AI
More on the car and technologies
More photos, variety of subjects, current issues and easy to read
Most data
Most diverse
Most informative and relevant info
Most pertinent and interesting articles; good interviews, good product
reviews
Most relative to what I do and what I want to know
Most technical
Most up to date information
My opinions as well as others are printed in letters to the editor. Jerry
Flint is right on most of the time. I find out about new stuff (good and
bad)
Non-bias viewpoints of reporters
Offer
Only because I had to select one. Ward’s just seems to be a better read,
but both Ward’s & AI have articles and contributors I enjoy.
Provides a good business picture of the business without being too technical
Provides clear view of automotive direction and future impact and trends
Quality of magazine is the best, however AI is a very close second; kind
of depends on the articles each month
Read it before; more like a newspaper
Real life information
Relates more to my work
Seems to be more informative on overall auto industry
Seems to have a better selection of topics, also good editorials
Seems to provide more comprehensive coverage of the global auto industry
Short, concise, to the point, right content
Slightly better articles and layouts
Slightly broader coverage of industry
The most interesting
Understanding the trend of auto company; new technology development, international
news
Up to date articles, advance news on up and coming features to give driver
better control of vehicle
Usually has more material but I really enjoy both (AI & Ward’s)-tough
decision
Very close between Ward’s and Automotive Industries; I prefer the style
of writing in Ward’s
Very hard to make a choice between the two (AI and Ward’s)
Very readable and informative; has articles of general interest
Very well written and informative
Ward’s AutoWorld has more information than AI
Ward’s has a very complete coverage on the industry
Ward’s has been a favorite for more than 25 years-like the articles/editorials
Ward’s has more interesting stories that are useful to my work
Ward’s seems more willing to criticize the auto execs when something goes
wrong
Ward’s seems to cover a broader spectrum of the auto industry
Ward’s usually has more content
Well-written, good writers, variety of info
You hear most of their reports referenced by an din radio reports
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