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Automotive Industries Readership Study
Highlights
Methodology
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-Industry Publications Received
-Number of Issues Read
Ranking Automotive Publications
-Provides feature articles that are interesting and informative
-Interprets/anticipates industry trends and events
-Provides information useful to my job
-Provides information not found elsewhere
-Keeps me updated on the competition
-Puts industry technology in perspective
-Time Spent Reading Each Issue
-Preferred Publication
-Purchasing Involvement
-Job Tenure and Responsibility
-Industry Segment
-Tables Q1-5a
-Tables Q5b
-Tables Q6-9
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