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Optical Systems, Inc. Launches New Version of Its Flagship CRM Product, Save-a-Deal

Save-a-Deal 2010 software product is designed to help dealerships retain customers and reduce sales costs

Automotive Software Designers, Inc., a leading provider of software and services for the automotive retail industry and a wholly owned subsidiary of Optical Systems, Inc. (Pink Sheets: OPSY), today announced the launch of Save-a-Deal 2010, the latest version of its flagship, customer relationship management (CRM) software for automotive dealerships across the United States.

“The sooner-than-expected launch of Save-a-Deal 2010 is a huge milestone for the company,” said B.J. Grisaffi, Chairman and Chief Executive Officer of Optical Systems, Inc. “We believe Save-a-Deal 2010 is the most robust CRM software solution for auto dealerships on the market today. We have already received inquiries from several, large automotive groups and expect to have a marketing agreement signed in the next few weeks to rapidly expand our presence into key markets within the U.S.”

Save-a-Deal is a comprehensive, fully-integrated front office software solution specifically designed to increase auto dealerships’ profitability. When properly used, this scalable CRM system is guaranteed to increase unit sales and profit-per-vehicle, while lowering costs through enhanced efficiency.

Save-a-Deal 2010 is a more streamlined, cost-effective CRM solution than its predecessor with added capabilities in remote personnel management, customer service, training, and security.

New features of Save-a-Deal 2010 include:

— Real-time access speeds with normal content loads of more than 200,000
database records from three different states with multiple, concurrent
— Added scalability from modular software architecture
— Significant savings on installation and maintenance costs
— Three levels of security to ensure protection of dealerships’
sensitive data and information

— More customization for electronic records management

“Save-a-Deal 2010 enables auto dealerships to more effectively manage people and processes to achieve operational excellence,” said Grisaffi.

Optical Systems, Inc., through its operating subsidiary, Automotive Software Designers, Inc., develops technology and services for the automotive retail industry designed to maximize productivity and increase profits at auto dealerships. ASDI’s flagship technology solution, Save-a-Deal, is a turnkey customer relationship management (CRM) tool for auto dealerships. Our business development center (BDC) provides a variety of services designed to help auto dealerships drive traffic to their showroom or Web site, retain customers and generate new streams of revenue. For more information, visit

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