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With the increasing reliance of logistics on road transport in the fast-growing economies of the developing world in particular, truck tires will come under the spotlight at the Reifen 2014 Tire Show in Messe Essen. 

Results of a study entitled “Specialized Tire Trade in 2020 – Trucks” will be shared with members of the BRV (Federal Association of the Tire Trade and the Vulcanisers’ Skilled Trade) at the start of the trade fair, which runs from May 27 to May 30. Keynote speaker at the opening ceremony will be Jean- Claude Juncker, the former Chairman of the Euro Group. The Luxembourger politician was the Minister of Finance of his home country from 1989 to 2009 and its Prime Minister from 1995 to 2013. He became well-known all over the world, at the latest, as the Chairman of the Euro Group which he headed from 2005 to 2013. The financial expert is regarded as a guiding intellectual force in relation to European unification. 
After Juncker’s keynote speech, Messe Essen and BRV will present the Innovation Award to the manufacturers of the best new products and services. In 2014, the “Oscar” of the tyre sector will, for the first time, be awarded in four categories instead of the three categories until now: “Technology and Products”, “Service Concepts and Process Optimisation”, “Environmental and Resource Conservation” and, as a new category, “Motor Vehicle Service”. BRV and Messe Essen will host around 670 exhibitors from some 44 countries on an area of over 60,000 square meters, and expect 19,000 visitors. Another 120 exhibitors and one thousand visitors are expected at the new Rubber Tech Europe trade fair, which will run at the same time as Reifen for the first time. 
RubberTech bonds with REIFEN As from 2014, 

RubberTech Europe, a new European trade fair focusing on the stage before the tire production, will take place at Messe Essen at the same time. Messe Essen and the China United Rubber Corporation are the organizers. The new German- Chinese joint venture was introduced at RubberTech China / Reifen China in Shanghai in the middle of November 2013 and met with a very positive response amongst the exhibitors and the visitors. The exhibition portfolio of RubberTech Europe will include rubber chemicals and raw materials as well as testing machines and mechanical equipment for the tire industry. “The new RubberTech Europe at Messe Essen will be one of the first European trade fairs at which a Chinese organizer can input its know-how,” says Egon Galinnis, Managing Director of Messe Essen. “Since 2007, we have already organized Reifen China in Shanghai together with our partner. In Essen, we will now add a new chapter to this cooperation.”  
Football to kick off Reifen 2014 

Reifen, one of the world’s top tire industry shows, will be kicking off the 2014 edition with a presentation by football star, commentator and entrepreneur Günter Netzer. He will speak at the members’ meeting of Bundesverband Reifenhandel und Vulkaniseur-Handwerk (BRV – “Federal Association of the Tire Trade and the Vulcanisers’ Skilled Trade”) at Messe Essen. The show is being hosted about two weeks before the start of the Football World Cup in Brazil. Netzer will be speaking about self-motivation as a sportsman and an entrepreneur.   

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