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Rosco Vision Announces Brand Refresh, Affirming Commitment to Automotive Vision Safety

Rosco Vision, a leader in automotive vision safety, announced a brand refresh last week to renew the core elements, logo, and vision of the company. Rosco’s new branding efforts reaffirm the company’s commitment towards the brand promise: smart solutions, tailored for safer roads and efficient fleet operations.


At the heart of the brand refresh, is Rosco’s core purpose: We are driven by safer roads and a better future for our customers, families, and the communities around us. Along with Rosco’s values, they needed a brand to represent their continued innovations and advancements for safety in the automotive industry.


Dropping the word “systems” from the company name, Rosco Vision established a new logo that is representative of their solutions for intelligent fleet management and safe vehicle operations. While the “r” in the logo represents the first letter in Rosco’s brand name, each element of the logo has a meaning and purpose. This full interpretation of the logo is illustrated in the logo launch video (link).


“As a 114-year-old company, we’ve seen a rebranding or two! We began our rebranding mission mid-year in 2020. It seemed like the right time. Along with the world, Rosco was going through changes and growing in many directions. Our brand refresh represents a significant step towards our evolution. We are reaffirming who we are while driving innovation to strengthen our vision — a safer, sustainable world through smart vehicles, connected fleets, and ever-changing technologies,” states Amy Ahn-You, Director of Marketing at Rosco. “We want to engineer the most intelligent solutions to create the best products for safer roads.”


About Rosco Vision

Serving our communities for over 110 years, Rosco is a leading global manufacturer of automotive vision safety products to the bus and truck marketplace. Using tomorrow’s technology for today’s vehicles, we are driven by safer roads for a better future. Founded in New York City in 1907 as a safety product manufacturer for automotive and aeronautical markets, Rosco moved to its current location in Queens, New York in 1974. Rosco products are designed and manufactured in the USA and include mission-critical driving safety aids such as interior/exterior mirrors, sun visors, backup/side view cameras, video recording systems, sensor products and collision avoidance systems. Today, Rosco is the largest manufacturer of bus mirrors in North America with a staff of over 250 employees. Rosco is now the largest supplier of mirror and camera systems to the North American bus, truck, military and insurance markets, selling to all major OEMs and parts distributors including Freightliner/Thomas Built, Blue Bird, Navistar/IC Bus, Blue Bird, New Flyer, Prevost, Gilling, and other bus manufacturers.

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