PokerStars.com, the world’s largest poker tournament website, and Aston Martin Racing, have jointly announced the formation of an Official Partnership.
On Saturday, March 18, both of the team’s Aston Martin DBR9 racing cars will carry a special PokerStars.com livery when they start the 54th annual Sebring endurance race, the first competition of the 2006 American Le Mans Series. The world-renowned motor race, to be held at the Sebring International Raceway in Florida, will last an exhilarating 12 hours.
“We are delighted to be working with PokerStars.com,” said James Turner, Commercial Director of Aston Martin Racing. “The Sebring race marks the start of an exciting relationship between our two organizations and one which has a great deal of potential for growth. Like Aston Martin Racing, PokerStars is a strong, innovative brand with a worldwide presence and there look to be many opportunities for us to work together in the future.”
Founded in 2001, PokerStars is the industry leader in online poker, with almost five million registered players worldwide. Like Aston Martin Racing, PokerStars is based in the United Kingdom.
Dan Goldman, PokerStars Vice President of Marketing, said, “Aston Martin Racing is a company with instant name recognition and worldwide appeal. PokerStars’ association with Aston Martin Racing marks a bold new direction for our company as we strive for ways to combine the excitement and popularity of poker with high-performance motor racing led by the world’s most exclusive sports car company.”