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AeroScout and IQ Deploy Indoor and Outdoor Real Time Location System for Automobile Distributors

Complete Wi-Fi Based Active RFID Solution Improves Efficiency for European Automobile Business

AeroScout, Inc., a pioneer in the field of Wi-Fi-based location and visibility solutions, and InformationslogistiQ (IQ) of Sweden, today announced that Holmgrens Bil, one of the largest automobile distributors and dealerships in Scandinavia, has installed the AeroScout Visibility System to track and manage over 1000 vehicles and other equipment. The solution accurately identifies and locates vehicles across the 700,000 square feet indoor and outdoor facility, enabling increased efficiency and customer service.

“Each day car dealers around the world face the same problem. Exactly where is the car that the customer wants to look at?” said Benny Holmgrens of Holmgrens Bil. “AeroScout’s solution provides this real-time visibility while offering a large array of added features that improve our overall operations by improving revenue, reducing errors and increasing productivity.”

Holmgren’s operates nine sites in Sweden, acting as a distributor for multiple brands of new and used vehicles. The largest of these sites required a system that could track vehicles and associated assets, such as equipment carts, using a standard Wi-Fi wireless network spread across three buildings and five parking lots. AeroScout and systems integrator IQ provided them with a complete solution, including hardware and software for asset tracking and a handheld application for mobile searching. Each vehicle and asset is now automatically tracked in real-time, enabling employees to remotely locate the exact automobile that a customer is requesting, and track the movement of vehicles throughout the facility for management, theft prevention and efficiency.

“With a large mobile inventory of automobiles, and customer satisfaction dependant largely on efficiency of service, complex retail automotive facilities such as Holmgen’s can benefit tremendously from the use of Wi-Fi-based Active RFID,” said Gabi Daniely, VP of Marketing, AeroScout. “The AeroScout Visibility System offers a uniquely flexible solution for this industry, combining high-accuracy location both indoors and outdoors, as well as presence detection, choke-point identification, and both Web-based and handheld applications for end users.”

AeroScout’s market-leading Wi-Fi Tags are attached to each vehicle with a rear-view mirror hanger. Wireless signals from the tags are received by AeroScout Location Receivers and Cisco Systems wireless bridges, which provide the communication and location measurement infrastructure. The solution also utilizes AeroScout Exciters, which complement the system by adding precise location at choke-points as well as greater management capabilities, such as entry/exit control from buildings and gates. Holmgren’s employees use mobile handheld devices with software developed by IQ to search for inventory, and the dealership has also set up IQ’s self-service information kiosks for customers to locate the exact models they are looking for.

AeroScout offers the only Wi-Fi-based visibility system to deliver both indoor and outdoor location, as well as real-time location (RTLS) and choke-point visibility with a single, integrated tag.

About AeroScout

AeroScout provides award-winning enterprise visibility solutions that utilize Wi-Fi wireless networking standards to deliver accurate location-based solutions. The AeroScout system includes real-time location services (RTLS), long range active RFID, telemetry and choke-point visibility all in a single integrated cost-effective infrastructure. AeroScout’s standards-based applications locate valuable assets and people in indoor and outdoor environments, enabling customers in numerous industries to drive revenues and cut costs. AeroScout is a privately held company based in San Mateo, CA. For more information, please visit

NOTE: AeroScout is a registered trademark of AeroScout, Inc. Wi-Fi is a trademark of the Wi-Fi Alliance. All other trademarks are the property of their respective owners. Information is subject to change without notice

About InformationslogistiQ

InformationslogistiQ’s business concept is based upon increasing customer profitability through offering them efficient systems for locating units, mobilizing co-workers and digital presentation systems. The business is primarily focused upon the European market. IQ strives to be the distributor whose mobile solutions are largely based upon systems they have developed themselves. Using these as a base, IQ offers fully developed, adaptable mobile applications for use in many different branch areas.

IQ’s product portfolio is based on a system for dependable positioning and surveillance of people or products in wireless networks with the help of active RFID chips. The components are applicable in a wide variety of areas, for example, the localization of equipment on loan, service technicians, for personal protection (personal security), warehouse goods, etc.

InformationslogistiQ is a privately held company based in Jonkoping, Sweden. For more information, please visit

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