TeleNav, Inc., one of the largest global wireless navigation services providers, today announced the immediate availability of its embedded automotive navigation product in the 2011 Ford Edge, and the 2011 Lincoln MKX, called MyFord Touch and MyLincoln Touch respectively. Ford Motor Company uses TeleNav’s automotive-grade navigation software in its latest generation of Ford SYNC(TM) to help drivers search, find and drive to places more reliably and quickly. The in-vehicle system integrates with Ford’s award-winning SYNC platform — also powered by TeleNav routing software — and connects with the infotainment and telematics system in the vehicle.
“Ford took SYNC to the next level by adding a consumer-friendly on-board navigation system,” said HP Jin, president, CEO and co-founder of TeleNav. “By seamlessly integrating the car with mobile services, TeleNav is creating an easy-to-use, connected drive-time search and navigation experience for drivers.”
MyFord Touch allows customers to interact with the system through a new, touch screen interface or more than 10,000 voice commands. MyFord Touch includes an 8-inch touch screen in the center stack and dual 4.2-inch screens in the instrument cluster to showcase full color maps and routing information. The premium SD card-based navigation system provides a low cost, easily updateable option compared to CD, DVD or hard-drive-based systems.
Ford’s new navigation system marks TeleNav’s first automotive embedded solution. TeleNav also powers the routing in Ford SYNC’s Traffic, Directions and Information (TDI) application, the automaker’s network of services that leverages the driver’s mobile phone to access a wide range of cloud-based features and information. When MyFord Touch premium navigation and SYNC TDI are combined, drivers get the best of the system’s off-board connected navigation services — such as real-time traffic, local weather and more than 12 million up-to-date POIs — with the performance of an embedded navigation system.
“People want the reliability of an in-vehicle navigation system with the connectivity of a mobile device,” added Jin. “With TeleNav’s routing and mapping experience, Ford can offer consumers an industry first with connected in-vehicle navigation.”
In addition to MyFord Touch map-based navigation, TeleNav developed Eco-Route(TM), an application for the system that calculates a fuel-efficient route for the driver. When a destination is entered into the system, MyFord Touch accesses historical and real-time traffic data as well as speed limits and road angulations to calculate three drive route options: fastest, shortest and eco-friendly. Ford testing shows using Eco-Route can be up to 15 percent more fuel-efficient when compared to other route options provided by MyFord Touch.
MyFord Touch map-based navigation will be available in the U.S. in select vehicles starting this week with the Ford Edge and will be available globally on the 2012 Ford Focus. MyLincoln Touch will be standard equipment on the new 2011 Lincoln MKX. SYNC TDI is an option or comes standard in more than 80 percent of Ford and Lincoln vehicles.
About TeleNav, Inc.
TeleNav, Inc. is a leading provider of consumer location-based services (LBS), enterprise LBS and automotive LBS. TeleNav’s solutions provide consumers, wireless service providers, enterprises and automakers with location-specific, real-time, personalized services such as GPS navigation, local search, mobile advertising, mobile commerce, location tracking and workflow automation. TeleNav’s technology is available across more than 500 types of mobile phones, all major mobile phone operating systems and a broad range of wireless network protocols. TeleNav’s service providers and partners include AT&T, Bell Mobility, Boost Mobile, China Mobile, Cincinnati Bell, Ford Motor Company, NII Holdings, Rogers, Sprint Nextel, Telcel, T-Mobile UK, T-Mobile USA, U.S. Cellular, Verizon Wireless and Vivo Brazil.