Panasonic Automotive Systems Company of America, an industry-leading supplier of mobile audio and in-vehicle entertainment and infotainment systems, has formed a working agreement with legendary jazz record label Blue Note Records to develop custom branded audio systems and content for the global automotive market.
The agreement provides the framework for the two leaders in their respective industries to work together to create customized audio systems, and provide exclusive Blue Note content for Panasonic’s automotive customers.
Founded in 1939, Blue Note Records became known for classic recordings from legendary artists including Thelonious Monk, Miles Davis, John Coltrane, Horace Silver, Lee Morgan, Art Blakey, Jimmy Smith, Wayne Shorter and Herbie Hancock. Blue Note has since established itself as the premiere jazz label in the world, home to leading jazz talent like Robert Glasper, Jason Moran, Terence Blanchard and Joe Lovano, while at the same time expanding its scope to other areas of important adult music including artists such as Norah Jones, Amos Lee, Rosanne Cash, Van Morrison, and Elvis Costello and The Roots.
In 2011, veteran record producer and musician Don Was joined Blue Note as Chief Creative Officer and soon became President of the label. With Was at the helm, Blue Note has renewed its dedication to label founder Alfred Lion’s vision that “any particular style of playing which represents an authentic way of musical feeling is genuine expression.”
“For nearly three quarters of a century, Blue Note Records has been considered the marquee record label among jazz aficionados. Having the ability to collaborate with such a storied music brand will afford Panasonic unprecedented access to Blue Note’s unrivalled legacy, and will become a valuable asset to our OEM customers,” said Tom Gebhardt, President of Panasonic Automotive. “We are always searching for ways to help automakers better connect with their customers. Combining nearly 75 years of Blue Note history with Panasonic’s 60 years of automotive experience creates a level of expertise no one has ever witnessed.”
“We are excited to be working with such a creative partner that shares our passion of trying to bring our unique style of music to the widest possible audience,” said Was. “Our goal is to work together with Panasonic to develop products that will bring Blue Note’s emotion and authentic artistic appeal directly to new vehicle buyers.”
The collaboration between Panasonic Automotive and Blue Note Records will bring together the unique strengths of each company to provide superior quality and performance, as well as a strong emotional appeal with consumers.
According to a recently released report by information and analytics provider IHS (NYSE: IHS), in 2012 Panasonic remained the top supplier of automotive infotainment systems worldwide, “putting it at the forefront of the fast-growing market for equipment that delivers information and entertainment to motorists.”
The report finds that Panasonic along with the rest of the Top 10 suppliers accounted for nearly two-thirds of overall motor vehicle infotainment revenue in 2012.”
About Blue Note Records
The Finest In Jazz Since 1939. Blue Note Records has aimed to uphold that distinction for almost 75 years. Blue Note’s legendary catalog traces the entire history of Jazz from Hot Jazz, Boogie Woogie, and Swing, through Bebop, Hard Bop, Post Bop, Soul Jazz, Avant-Garde, and Fusion and across all the music’s myriad modern iterations. The label remains home to some of the most prominent stars and cutting-edge innovators in Jazz today, and has also broadened its horizons to include quality music in many genres while remaining dedicated to founder Alfred Lion’s vision that “any particular style of playing which represents an authentic way of musical feeling is genuine expression.” In the 21(st) century Lion’s words still ring true and provide a blueprint that includes everything from Robert Glasper Experiment’s visionary melding of jazz and hip-hop to Norah Jones’s sonic experiments with pop producer Danger Mouse.
About Panasonic Automotive Systems Company of America Based in Peachtree City, Georgia, and with Detroit-area operations located in Farmington Hills, Mich., Panasonic Automotive Systems Company of America is a division company of Newark, New Jersey-based Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation, which is based in Osaka, Japan, one of the world’s leading developers and producers of innovative digital and other electronic products for consumer, business and industrial use. Panasonic Automotive Systems Company of America also acts as the North American operating company of Panasonic’s Automotive Systems Company of Japan, which coordinates global automotive industry systems and components operations. For more information on Panasonic Automotive, please visit: www.panasonic.com/business/automotive.