PennzoilÂ® introduced Pennzoil PlatinumÂ® and PennzoilUltra Platinum(TM) with PurePlus(TM) Technology, full synthetic motor oilsformulated from natural gas. PurePlus Technology is a patented, revolutionaryprocess that converts pure natural gas into the first-of-its-kind, high qualityfull synthetic base oil. The Pennzoil Platinum line of products made withPurePlus Technology is the first major development in motor oil in more than 40years.
“Pennzoil is paving the way for our industry byoffering modern and inventive synthetic motor oils made from natural gas,”explains Chris Hayek, Global Brand Director, Shell Lubricants Passenger CarMotor Oil. “What we like about PurePlus Technology is that it starts witha base of pure, crystal clear base oil made from natural gas with fewer of theimpurities found in crude oil, which is the traditional base for many otherconventional and synthetic motor oils. Using this technology in our productshelps Pennzoil provide motorists with one of the most advanced, premium motoroils on the market.”
Pennzoil Platinum full synthetic motor oils with PurePlusTechnology are designed to provide engines Complete Protection, withoutcompromise. Complete Protection is defined as coverage on five key areasconsumers deemed as most critical for motor oil performance: 1) enginecleanliness, 2) fuel economy, 3) conservation of horsepower, 4) wearprotection, and 5) performance in extreme temperatures.
Pennzoil Platinum premium motor oils keep pistons cleanerthan any other leading synthetic(), deliver better fuel economy(),protect against horsepower loss, provide unsurpassed wear protection() anddeliver excellent performance in extreme temperatures.
The benefits of piston cleanliness, fuel economy and wearprotection are derived from the combination of Pennzoil additive chemistry withPurePlus(TM) Base Oil. PurePlus Base Oils are able to fully enhance thebenefits of Pennzoil additive chemistry which allow the full formulations ofPennzoil Platinum and Pennzoil Ultra Platinum to deliver these consumer benefits.
“Pennzoil is redefining the way consumers look atthe motor oil category,” said Hayek. “Pennzoil Platinum motor oilswith PurePlus Technology feature the capabilities to evolve with currentvehicle technology to offer complete protection for today’s engines.”
Cutting edge PurePlus Technology is running under thehood of Pennzoil motorsports partners across NASCAR(TM), IndyCar(TM) and theTUDOR United SportsCar Championship Series. Pennzoil motorsports sponsorshipswill maximize performance and engine reliability for the teams and help thempush the limits in 2014.
To help educate consumers on the new technology, amulti-faceted activation plan for the Pennzoil brand is being launched across avariety of platforms. Brand ambassador Tim McGraw will continue with Pennzoilon this journey of imagination and innovation lending his talents in new ways,including an appearance in a short form vignette produced by ESPN for the NBAEastern Conference Finals that helps reinforce the “reimagined” Pennzoilthematic. Additionally, a revamped enthusiast outreach program extending to topcar clubs across the country will provide in-depth used oil-analysis tests, andmore thoroughly bring the benefits to life. As Pennzoil accelerates beyond thelimits of innovation, consumers will have ample opportunities to join the brandalong the ride.
For more detail on the Pennzoil Platinum with PurePlusTechnology line of motor oils and product availability, visit www.MotorOilReimagined.com.To stay up-to-date on the latest activities, be sure to ‘Like’ the officialPennzoil Facebook Page (www.facebook.com/Pennzoil)and follow Pennzoil on Twitter (www.twitter.com/Pennzoil)and Instagram (www.instagram.com/Pennzoil).
At PennzoilÂ®, we’re car people. We love cars and the rolethey play in our lives. That’s why we tirelessly strive to produce the mosttechnologically advanced, highest performing motor oils on the market. Our Pennzoil PlatinumÂ® and Pennzoil UltraPlatinum(TM) motor oils with PurePlus(TM) Technology deliver CompleteProtection. Pennzoil Platinum motor oils start with something different:natural gas. PurePlus Technology is a patented, revolutionary process thatconverts pure natural gas into the first-of-its-kind, high quality fullsynthetic base oil. It’s Motor Oil Reimagined.
PennzoilÂ® is the most trusted motor oil brand inAmerica.* The full line of Pennzoil quality products includes PennzoilPlatinumÂ® and Pennzoil Ultra Platinum(TM) with PurePlus(TM) Technology,PennzoilÂ® motor oil, Pennzoil Gold(TM) motor oil, PennzoilÂ® High MileageVehicleÂ® motor oil, and Pennzoil MarineÂ® engine oil. For more information aboutthe full line of Pennzoil lubricating products, motor oils and filters, pleasevisit www.pennzoil.com. Not justoil. Pennzoil.
*Based on a survey of licensed drivers conducted by aleading research firm January 2005 – December 2013.
About Shell Lubricants
The term ‘Shell Lubricants’ collectively refers to thecompanies of Royal Dutch Shell plc that are engaged in the lubricants business.Shell Lubricants companies lead the lubricants industry, supplying more than12% of global lubricants volume.( [a]) The companies manufacture and blendproducts for use in consumer, heavy industrial and commercial transportapplications. The Shell Lubricants portfolio of top-quality brands includesPennzoilÂ®, Quaker StateÂ®, FormulaShellÂ®, Shell TELLUSÂ®, Shell RIMULAÂ®, ShellROTELLAÂ® T, Shell SPIRAXÂ® and Jiffy LubeÂ®.
([a])Kline & Company, “Global Lubricants Industry2012: Market Analysis and Assessment.”
() Based on pistons from standard V6 engine in ASTMSequence IIIG piston deposit test using SAE 5W-30. Does not apply to PennzoilPlatinumÂ® Euro and PennzoilÂ® Ultra Platinum 0W-40. PennzoilÂ® Ultra Platinum keepspistons up to 25% cleaner than Mobil 1; up to 35% cleaner than ValvolineÂ®SynPowerÂ®; and up to 40% cleaner than CastrolÂ® EDGEÂ® with SYNTECÂ®. PennÂzoilPlatinumÂ® keeps pistons up to 8% cleaner than Mobil 1; up to 17% cleaner thanValvolineÂ® SynPowerÂ®; and up to 20% cleaner than CastrolÂ® EDGEÂ® with SYNTECÂ®.
() Fuel economy measurements made using CAFE cycleunder FTP75. Avg of 550 extra miles based on mixedcity/highway miles and US avg of 13,476 miles driven per year with 4.1% betterMPG vs dirty engine. Source fhwa.dot.gov, 2011. Follow OEM recommended oildrain intervals.
() *Based on Sequence IVA wear test using SAE 5W-30