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GENIVI To Host “Connected Car Track” During Super Mobility Week

The GENIVI® Alliance, an automotive and consumerelectronics industry association driving the development and adoption of anopen In-vehicle Infotainment (IVI) reference platform announced today that itwill host the “Connected Car- Open Automotive Track” as part ofCTIA’s Super Mobility Week inLas Vegas, Sept. 8-11, 2014, at the Sands Expo andConvention Center.

In conjunction with Mobility Week’s “The Money Event”which features panel discussions and demonstrations from some of the mostsuccessful experts in the mobile banking and commerce world, the Connected Car- Open Automotive Track will cover the latest innovations and enablers toprovide commerce in the car, which itself is now increasingly connected, and infact a mobile “device” in its own right.

As part its Open Automotive Series, GENIVI will hostthree sessions on Sept. 11: Collaborate or Die (United We Stand) focusing onthe partnerships, alliances and other collaborative efforts that arefacilitating major developments in the sector; Cars are Connected – Where arethe Applications which will discuss how automotive applications are stillmissing from the digital devices passengers carry into their vehicles,andInside Your Car, Your Mind and Your Wallet that will delve into the costsvs. consumer and key stakeholder benefits to bring loT into the vehicle.

“The Connected Car – Open Automotive Track willserve as an ideal venue for GENIVI, as an open source thought leader, toshowcase current and future mobile innovations happening in the money andcommerce ecosystems,” saidJoel Hoffmann, director of Marketing for GENIVIAlliance. “This unique event will bring automotive industry leaders fromacross the globe to discuss how the connected car is literally becoming avehicle for payments and commerce.”

GENIVI’s Open Automotive events are a series of one-dayconferences that explore – with automakers, suppliers, automotive consortia andleading industry analysts – the relationship between automotive connectivityand the so-called “Internet of Things (IoT)”.  Later in theyear, Open Automotive will appear inDetroit as well as live webinars hosted byAutomotive World.  For future GENIVI events, visit<  >.

To register for The Money Event in conjunction with CTIASuper Mobility Week and receive a 30% discount on the price of registration,visit <> andenter discount code “ADITYA30.”

About GENIVI Alliance The GENIVI Alliance is a non-profitindustry association whose mission is to drive the broad adoption of anIn-Vehicle Infotainment (IVI) open source development platform. GENIVI willaccomplish this by aligning requirements, delivering reference implementations,offering certification programs and fostering a vibrant open source IVIcommunity. GENIVI’s work will result in shortened development cycles, quickertime-to-market, and reduced costs for companies developing IVI equipment andsoftware. Comprised of more than 170 member companies, GENIVI is headquarteredinSan Ramon, Calif.  Please visit<> for moreinformation.

About The Money Event The Money Event ( <>) wherethe Mobile and Money ecosystems meet, make deals and create partnerships. TheMoney Event will offer an unprecedented experience to 40,000 attendees from 100countries at CTIA 2014, with a combination of visionary presentations,thought-provoking panel discussions and company-specific demonstrations in 3parallel tracks over 2.5 days of rich programming, all against the backdrop ofmobile’s premier industry event, Super Mobility Week.

THE MONEY EVENT will run from September 9 -11, 2014 inLas Vegas.

About CITA CTIA-The Wireless Association® is aninternational nonprofit membership organization that has represented thewireless communications industry since 1984. Membership in the associationincludes wireless carriers and their suppliers, as well as providers andmanufacturers of wireless data services and products.

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