FRAM®, a market leader in filtration products, is pleased to announce the launch of its new innovative FRAM Titanium™ and FRAM Force™ Oil Filters. FRAM Force and Titanium filters are the latest filter technologies in a long line of oil, air, and cabin air filtration products available for vehicle service professionals and DIY’ers. These new oil filters are full vehicle coverage programs and currently available at all Advance store locations.
FRAM Titanium™ is a super premium, high-flow synthetic oil filter engineered to provide the most advanced level of oil protection for up to 20,000 miles. The technology behind this performance is FRAM PowerFlow™, an innovation that allows for higher directional oil flow to ensure full media performance and filtration. These filters include the FRAM Perfect Seal™ Gasket that ensures a positive and lasting seal in high-heat and high-pressure engine environments. This is important for todays’ extended oil change interval trends.
FRAM Force™ is a premium, synthetic blended oil filter engineered to provide extended oil protection for up to 15,000 miles — FRAM Force is designed for real-word driving conditions: stop/go traffic, extreme temperatures, hauling and towing. In addition to offering increased dirt-trapping and dirt-holding capacity, the FRAM Force filter accommodates all oil types, installs easily, provides consistent oil flow in extreme temps, and delivers superior start-up engine protection.
“Titanium and Force reflect the rapid changes in oil technology and reflect exactly what motorists demand,” said Kevin O’Dowd, Senior Vice President of Global Marketing at TRICO Group. “With over 70% of vehicles using synthetic or synthetic blend oil, these higher tech oils require and equally higher tech oil filter. The robust construction, high-grade filter media, positive grip coating and patent-pending oil flow technology all combine to deliver strong filtration performance…performance our customers come to expect from FRAM.”