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Avery Dennison Performance Tapes <>  the first in a series of bonding studies that make it easier for converters to evaluate the performance of Avery Dennison Core Series™ Portfolio adhesive products with commonly used materials. This first study focuses on Superior Felt & Filtration’s Sunburst 1000™ Felt Series products.


The Sunburst 1000 bonding study was performed in collaboration with Superior Felt and Filtration at the Avery Dennison Performance Tapes Painesville Innovation Center <> , an ISO 17025-certified facility that can test adhesives under real-world and extreme conditions with tight control of environmental conditions. The study evaluated Core Series Portfolio adhesives using three different laminating methods on Sunburst 1000 products. Samples were tested at 180° F Peel Adhesion at 12 in/min.


The resulting study classifies the performance of Core Series adhesives when used with Sunburst Felt products. Using the study in conjunction with the Avery Dennison Core Series Product Selection Tool allows converters to evaluate bonding strength along with other application requirements to quickly select the right adhesive for the material and application.


“Felt bonding is affected by a variety of factors that range from material thickness to adhesive mass and pressure,” said Deanne Lewis, product manager at Avery Dennison Performance Tapes. “Our goal with the study is to leverage our technical expertise and testing facilities to improve and simplify the process of selecting adhesives based on the specific characteristics of the material. Using this study, converters can specify and quote adhesives for Sunburst 1000 products with greater speed and accuracy.”


The Sunburst 1000 Felt Series is an earth-friendly, 100% synthetic, needle punched felt used in automotive interior trim and aftermarket products such as seating, headliners, gaskets, and anti-squeak/anti-rattle components. The material is also used in appliances, aerospace, electronics, filtration, and light and heavy industrial applications. The Avery Dennison Core Series Portfolio features the full breadth of the Avery Dennison Performance Tapes adhesive technologies—from general purpose rubber to silicone—in a variety of tape constructions.


“We’re very pleased to have collaborated with Avery Dennison on this bonding study, which will serve as a valuable resource for our customers,” said Frank Porto, director of sales at Superior Felt & Filtration. “We are committed to providing excellent, cost-effective, timely products and ensuring that adhesives are accurately matched to our materials helps support that mission.”


To view the Sunburst 1000 Series Bonding Study from Avery Dennison Performance Tapes and Superior Felt & Filtration, visit


About Avery Dennison: Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at


Learn more about Avery Dennison Performance Tapes at

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Thu. July 18th, 2024

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