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Affinitiv Launches New Solution-Based Management Console

Affinitiv, the leading provider of data-driven marketing and software
solutions to the automotive market, launches its new all-in-one management
console, DealerLens. The console enables Affinitiv clients to easily measure
and benchmark results across multiple solutions, which allows dealerships to
track productivity more effectively across all dealers within a group.
Additionally, DealerLens provides dealerships with a high-level overview of
the performance of each Affinitiv product they are using and how it
interacts with their business.

DealerLens is a one-stop shop for getting a complete front-to-back view of
the dealer group’s operations to find actionable insights that improve
business for the dealership. The console interface displays customizable
widgets based on the information each dealer wants to receive. The dealer
can view an overall summary of their business and benchmark dealerships
within the group by the entire industry or brand piers. The views are broken
into key areas of the business with a customized heads-up view to pin
favorite metrics. DealerLens ultimately delivers a highly efficient way to
digest data to meet the specific goals within a dealer group and its

Affinitiv DealerLens’s top features include:

Identifies new and unique KPIs for dealers

Provides multiple views of data across a group including a summary, dealer
benchmark, industry benchmark, and brand benchmark

Provides actionable insights to eliminate “Data Overload”

Combines data sets from multiple third-party integrations

“We provide dealerships and groups productivity and retention tools spanning
the entire operation of a dealership, and we continuously hear from our
customers the need to truly understand their business holistically,” said
Matt Rodeghero, Chief Product Officer at Affinitiv. “We saw the need to
develop DealerLens, to aggregate data from multiple tools, third parties,
and parts of the operation into one place, while making it simple and
actionable. Our dealer groups now have the capability to view the
performance of all Affinitiv products in one place from both a brand and
local level. This type of software does not exist within dealer groups yet
and we are excited to roll this out for our clients.”

We will see you at NADA! Stop by booth #1341W to learn how you can get
DealerLens at your dealership to simplify all your data into one place.

About Affinitiv

Affinitiv is a leading provider of data-driven marketing and software
solutions serving automotive manufacturers (OEMs), dealer groups, and
individual dealerships. Backed by more than 20 years of automotive and
marketing expertise, Affinitiv supports over 5,500 dealerships and every
major OEM in the country. Affinitiv is fueled by the Atlas Digital
Experience Platform, using unprecedented intelligence to enrich the customer
experience across the automotive lifecycle. With a technology-driven,
consultative approach, Affinitiv drives the next-generation customer
experience while creating customers for life. For more information, visit

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