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Avery Dennison Performance Tapes release – New automotive electronics portfolio

Avery Dennison Performance Tapes announced a new automotive electronics portfolio for OEMs and suppliers. The portfolio consists of products that are integrated into the components used on the interior and exterior of vehicles for applications, including: advanced driver-assistance systems (ADAS), user experience, lighting, and safety. The portfolio aligns with the broader automotive electrification trend to make cars safer, more efficient and connected, while providing drivers with a better overall experience.

“As the automotive industry continues to transition to electric and autonomous vehicles, numerous applications are required to help implement new technologies. Adhesion of printed and flexible electronics are needed for many automotive applications across the vehicle’s interior, exterior, and powertrain,” said Scott Krusinski, product manager – automotive & other transportation at Avery Dennison Performance Tapes.

The automotive electronics portfolio features more than 20 pressure-sensitive adhesive products for 12 applications. The portfolio offers solutions for interior and exterior automotive electronics applications.

Interior Applications

Wire harness securement, electronic mirror mounting, display mounting, seating detection sensor bonding, PTC heater bonding, seat heater bonding and steering wheel detection sensor bonding.

Exterior Applications

Gasket bonding, PTC heater bonding, vent bonding, sensor mounting and glare reduction.

To learn more about Avery Dennison Performance Tapes’ automotive electronics portfolio visit,

About Avery Dennison Performance Tapes: Avery Dennison Performance Tapes is a world class operation focused on developing and manufacturing high performance pressure-sensitive adhesives and tapes for a broad range of applications in automotive, appliances, electronics, building and construction, specialty industrial and personal care segments. The organization has 50 years of experience supplying standard and customized pressure-sensitive materials designed to deliver innovative solutions for customers’ needs across the globe. Worldwide manufacturing facilities ensure a global presence supported by local sales, technical and customer service throughout the regions. Learn more at

About Avery Dennison: Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at

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