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GM, Magna, and Wipro’s collaboration unveils SDVerse, a groundbreaking B2B sales platform

In a groundbreaking collaboration, General Motors (GM), Magna, and Wipro Limited have joined forces to unveil a revolutionary B2B sales platform for automotive software, known as SDVerse.

This platform aims to transform the traditional automotive software sourcing and procurement process by acting as a dynamic “matchmaking” platform connecting buyers and sellers of embedded automotive software.

Unlike conventional captive software development practices, SDVerse focuses on enhancing transparency and efficiency through its digital platform. Sellers can showcase their software’s features and attributes, while buyers gain easy access to a comprehensive catalog, facilitating seamless connections for sales and purchases. With the platform currently in development, SDVerse anticipates featuring a diverse array of automotive software products, welcoming participants from across the automotive value chain.

The launch of SDVerse is supported by an exclusive “Launch Partner” group comprising industry leaders such as Ampere, FEV, Forvia, HL Mando, NXP Semiconductors, TTTech Auto, and Valeo. Prashant Gulati, a seasoned automotive professional with over two decades of experience, has been appointed as the CEO of SDVerse, effective March 5th, 2024.

The platform is expected to offer numerous benefits to subscribers, including reduced cost, time, and complexity, higher software quality, improved resource allocation, enhanced revenue opportunities for sellers, and a novel approach to software sourcing. SDVerse provides a one-stop-shop for embedded systems software, fostering industry-driven innovation, and promoting faster implementation of critical software.

Harmeet Chauhan, Global Head of Wipro Engineering Edge at Wipro Limited, emphasized the platform’s role in addressing the growing demand for automotive software while maintaining profitability and industry aspirations for software-defined vehicles. Dan Nicholson, Vice President of Strategic Technology Initiatives at General Motors, highlighted the platform’s significance in creating a marketplace that facilitates efficient collaboration, drives down costs, and accelerates software implementation.

SDVerse not only represents a transformative opportunity to streamline software development but also serves as a catalyst for collaboration and innovation within the automotive industry. Joerg Grotendorst, Senior Vice President of Corporate R&D at Magna, emphasized the platform’s role in creating a more interconnected ecosystem and fostering collaboration among OEMs, suppliers, and specialty software developers.

GM, Magna, and Wipro collectively designed and developed SDVerse, and it will be governed collaboratively by the founding members. Global strategy consultant Roland Berger has provided strategic advice since the project’s inception, with Konstantin Shirokinskiy, a partner at Roland Berger, highlighting SDVerse as a blueprint for addressing embedded software needs efficiently.

To delve deeper into SDVerse, leaders from GM, Magna, and Wipro will participate in a livestream panel discussion on April 4th. Those interested in learning more and registering for the event can visit SDVerse.auto. This exciting venture is poised to reshape the landscape of automotive software development and procurement, setting the stage for a new era in the industry.

General Motors, Magna, and Wipro Team Up to Develop Automotive Software Marketplace: ‘SDVerse’

General Motors (GM), global automotive supplier Magna, and Wipro have teamed up to develop a B2B sales platform for buying and selling automotive software.

The platform, called SDVerse, aims to revolutionize the automotive software sourcing and procurement process by providing a matchmaking platform for buyers and sellers of embedded automotive software.

GM, Magna, and Wipro collectively designed and developed SDVerse, which will be governed collaboratively by the founding members. Global strategy consultant Roland Berger has served as the project’s strategic advisor since the program’s inception.

Unlike the traditional captive software development approach, SDVerse focuses on connecting automotive software buyers and sellers through a transparent and efficient digital platform.

Sellers can list their software’s features and attributes, while buyers can easily search and explore the available software products through a comprehensive catalogue.

Sales and purchases can be connected directly through the platform.

SDVerse is currently in development and expected to feature hundreds of automotive software products, and participants from across the automotive value chain are invited to join.

Prashant Gulati has been named CEO of SDVerse effective March 5th, 2024.

Prashant has more than two decades of experience launching and leading automotive organizations and is a thought leader in software technology, maximizing the potential of emerging technologies, such as AI, in the automotive industry.

“The market for automotive software is expected to nearly double this decade, potentially outpacing the growth of software development talent pools” said Harmeet Chauhan, Global Head Wipro Engineering Edge.

“The current paradigm for software sourcing will likely not be able to overcome this growing gap without sacrificing both profitability and the auto industry’s aspirations for software defined vehicles. SDVerse addresses these pain points, offering a wide range of benefits across the industry,” he said.

“Automotive grade software development is rapidly transforming, and we all need to ask ourselves how we get customers really unique differentiating features faster.

“Part of that is identifying the common underlying code that can be shared in the name of higher quality and lower costs for our end customers,” said Dan Nicholson, Vice President, Strategic Technology Initiatives, General Motors.

“This first-ever software marketplace creates an independent, industry-driven one-stop-shop for embedded systems software, significantly expanding access to new innovations, helping to drive down cost, and allowing companies like GM to implement critical software more quickly.”

“Magna’s participation in SDVerse is driven by our ongoing commitment to foster collaboration and drive the automotive industry forward,” said Joerg Grotendorst, Senior Vice President, Corporate R&D at Magna.

By embracing this innovative platform, we aim to create a more interconnected ecosystem that encourages OEMs, suppliers, and specialty software developers to collaborate and co-create cutting-edge solutions. SDVerse represents a transformative opportunity to revolutionize software development, sales, and sourcing processes, ultimately accelerating the industry’s transition to the software-defined vehicle.”

Konstantin Shirokinskiy, Partner, Roland Berger added, “SDVerse offers a blueprint for OEMs and suppliers to address their embedded software needs more efficiently.

“It frees up scarce software engineering resources required to roll out new differentiated software features, reorganizes development timelines to more quickly develop better SW-enabled vehicles, and ensures software is valued properly. Companies can streamline their operations, becoming more focused, efficient and profitable.”

GM, Magna, and Wipro’s Collaboration Unveils SDVerse, a Groundbreaking B2B Sales Platform

In a groundbreaking collaboration, General Motors (GM), Magna, and Wipro Limited have joined forces to unveil the revolutionary B2B sales platform for automotive software, known as SDVerse. This platform aims to transform the traditional automotive software sourcing and procurement process by acting as a dynamic “matchmaking” platform connecting buyers and sellers of embedded automotive software.

Unlike conventional captive software development practices, SDVerse focuses on enhancing transparency and efficiency through its digital platform. Sellers can showcase their software’s features and attributes, while buyers gain easy access to a comprehensive catalog, facilitating seamless connections for sales and purchases. With the platform currently in development, SDVerse anticipates featuring a diverse array of automotive software products, welcoming participants from across the automotive value chain.

The launch of SDVerse is supported by an exclusive “Launch Partner” group comprising industry leaders such as Ampere, FEV, Forvia, HL Mando, NXP Semiconductors, TTTech Auto, and Valeo. Prashant Gulati, a seasoned automotive professional with over two decades of experience, has been appointed as the CEO of SDVerse, effective March 5th, 2024.

The platform is expected to offer numerous benefits to subscribers, including reduced cost, time, and complexity, higher software quality, improved resource allocation, enhanced revenue opportunities for sellers, and a novel approach to software sourcing. SDVerse provides a one-stop-shop for embedded systems software, fostering industry-driven innovation, and promoting faster implementation of critical software.

Harmeet Chauhan, Global Head of Wipro Engineering Edge at Wipro Limited, emphasized the platform’s role in addressing the growing demand for automotive software while maintaining profitability and industry aspirations for software-defined vehicles. Dan Nicholson, Vice President of Strategic Technology Initiatives at General Motors, highlighted the platform’s significance in creating a marketplace that facilitates efficient collaboration, drives down costs, and accelerates software implementation.

SDVerse not only represents a transformative opportunity to streamline software development but also serves as a catalyst for collaboration and innovation within the automotive industry. Joerg Grotendorst, Senior Vice President of Corporate R&D at Magna, emphasized the platform’s role in creating a more interconnected ecosystem and fostering collaboration among OEMs, suppliers, and specialty software developers.

GM, Magna, and Wipro collectively designed and developed SDVerse, and it will be governed collaboratively by the founding members. Global strategy consultant Roland Berger has provided strategic advice since the project’s inception, with Konstantin Shirokinskiy, a partner at Roland Berger, highlighting SDVerse as a blueprint for addressing embedded software needs efficiently.

To delve deeper into SDVerse, leaders from GM, Magna, and Wipro will participate in a livestream panel discussion on April 4th. Those interested in learning more and registering for the event can visit SDVerse.auto. This exciting venture is poised to reshape the landscape of automotive software development and procurement, setting the stage for a new era in the industry.

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