Philadelphia — The country’s largest shopping mall will soon begin displaying Chevrolet cars and trucks in a retail store environment previously reserved for fashionable clothing and home goods.
Kravco Simon Company, developer and manager of King of Prussia Mall, and General Motors’ Chevrolet division today announced a marketing alliance that will bring a unique retail concept –ChevyShowcase — to King of Prussia Mall. The ChevyShowcase store will feature five to six Chevrolet vehicles, from the best-selling Tahoe sport-utility vehicle to the 400-horsepower SSR sport roadster.
This unique concept will allow Chevrolet to showcase its vehicles to a broad audience of customers. Staffed by a team of Chevrolet specialists, ChevyShowcase will open in early November.
“The driving concept behind our ChevyShowcase retail store is to show consumers the wide variety of Chevrolet products designed to fit every lifestyle,” said Dave Klemm, Regional Marketing Manager for Chevrolet in the Northeast. “The partnership with King of Prussia Mall gives Chevrolet a premier marketing venue to attract new customers who might not know about our great new cars, trucks and SUVs. Our existing customers will get a chance to see the latest updates to their favorite vehicles.”
“King of Prussia Mall is one of the country’s most dynamic shopping destinations, offering marketers the opportunity to reach and influence millions of visitors each year,” said Clint Cochran, Vice President of Management Kravco Simon Company. “Our newly established alliance with Chevrolet, ‘An American Revolution,’ is revolutionary in and of itself, allowing an iconic American brand the opportunity to partner with a dominant shopping destination to utilize a non-traditional venue as the platform to execute exciting initiatives for its current and potential customers.”
The exclusive marketing alliance names Chevrolet “The Official Vehicle of King of Prussia Mall.” It joins two of the most recognized brands in their respective industries in the unique marketing alliance.
Other elements of the deal include vehicle displays positioned at key locations in the mall outside Philadelphia; Chevrolet-produced events throughout the year; strategic signage and promotional material throughout the mall; on-site test drive opportunities; and sponsorship of King of Prussia’s Santa and Easter Bunny displays.
About Kravco Simon Company/King of Prussia Mall
Kravco Simon Company and its predecessor Kravco Company has been in business for more than fifty years. During that time, the former Kravco Company established itself as a leading real estate development and management company specializing in regional shopping malls and community shopping centers. Kravco Simon currently manages and leases approximately 13,000,000 square feet of regional enclosed shopping centers. In addition, Kravco Simon currently manages in excess of 1,200,000 square feet of community and lifestyle shopping centers.
The King of Prussia Mall, developed and managed by Kravco Simon Company, is the nation’s largest mall, featuring eight department stores, more than 365 specialty stores and more than 40 restaurants. Easily accessible from Route 202, I-76, and the Pennsylvania Turnpike, King of Prussia is within one mile of Valley Forge National Historic Park and the Valley Forge Convention Center. For more information about King of Prussia, visit www.kingofprussiamall.com.
About General Motors
General Motors Corp. (NYSE:GM), the world’s largest automaker, has been the global industry sales leader since 1931. Founded in 1908, GM today employs about 317,000 people around the world.
It has manufacturing operations in 32 countries and its vehicles are sold in 200 countries. In 2004, GM sold nearly 9 million cars and trucks globally, up 4 percent and the second-highest total in the company’s history.
GM’s global headquarters are at the GM Renaissance Center in Detroit. More information on GM can be found at www.gm.com.