Jaguar has awarded its global digital business to Euro RSCG Worldwide. Euro RSCG Worldwide will manage the global account from its flagship New York office, under the leadership of Executive Creative Directors Alicia Johnson and Hal Wolverton. The digital assignment expands the existing relationship between Jaguar and the agency to include all online advertising, building and maintaining jaguar.com and all e-CRM responsibilities.
Global Beach and Haymarket Media Group, both based in the UK, also participated in the final review.
“By adding the digital function to the scope of Euro RSCG’s responsibilities, we ensure that an integrated creative and strategic vision informs every consumer touch point,” said Mike O’Driscoll, Managing Director of Jaguar Cars. “We found our groove with Gorgeous, and we are confident that the Euro’s integrated model will continue to help us translate luxurious campaigns into strong financial performance.”
“Utilizing digital in how we engage with culture and express the brand message is very powerful for Jaguar,” said Johnson. “A Jaguar driver is a strong individualist that prefers to choose how and when they’ll engage with the brand, and the digital space opens a lot of new opportunity for reaching consumers.”
This marks the second major integrated win, following LendingTree, for Euro RSCG Worldwide since its commitment to put digital at the core of its global strategy.
“It’s a phenomenally exciting time for Jaguar and we’re delighted to be expanding our partnership with them,” said David Jones, Global CEO, Euro RSCG Worldwide. “This win is both proof of Jaguar’s ambition and our new digitally-integrated model. Traditional agencies tend to understand brands but not the digital world. Interactive agencies get the internet but often aren’t great brand custodians. Our new model and partnership with Jaguar will ensure we deliver on both.”
Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age’s and Campaign’s 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America and Asia-Pacific. Euro RSCG provides advertising, marketing services, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Diageo, EFFEN Vodka, Heineken USA, Hyatt, IBM, Jaguar, Kraft Foods, Lacoste, L’Oreal, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis, Schering-Plough and Valspar. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).