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Penda Corporation Pursues Ambitious Goals for 2011

Heavy-Gauge Thermoforming Leader Bringing Expertise to New, Innovative Automotive Components

Long known for its truck bedliners and other durable automotive accessories, Penda Corporation is stepping up its efforts in 2011 to increase efficiency, maximize quality and upgrade equipment. The company will continue production of their dependable automotive components while initiating new ventures in, for example, components for “green” cars.

The Tier 1, ISO/TS 16949-certified automotive supplier is pushing forward with several aggressive growth initiatives, including:

Engaging in strategic partnerships with several major OEMs to develop innovative automotive components, such as lightweight, VOC-free body panels for electric vehicles to help meet increasing demand for “green” cars.

Widening its market lead in automotive accessories including bedliners, tonneaus and wheel liners.

“If you look around our company, you can see how we’re applying advanced heavy-gauge thermo forming—techniques such as paint-free, molded-in color—to meet new challenges in some interesting ways,” said Ulf Buergel, president and CEO of Penda. “These are exciting times for us and our customers, and we’re working closely with them to capture new opportunities.”

To support its growth goals, Penda is executing a variety of continuous improvement initiatives aimed at maximizing efficiency. Among them are inventory control optimization; robotics integration; upgrades to extrusion, thermoforming and assembly equipment; and an array of ongoing workforce training programs.

“We’ve all learned a lot in recent years, including the need to keep ahead of change. That’s why we’re more focused than ever on staying close to our customers and their needs,” Buergel said. “We know they depend on us for top quality, first-class service, high efficiency and low cost, and we’re determined to exceed their expectations.”

Reflecting the compa ny’s ambitious objectives, Penda has also launched a new w! ebsite d esigned to lead visitors quickly to all the latest developments in its heavy-gauge thermoforming capabilities and expertise. Explore the new site at

About Penda:
Penda Corporation is a world leader in custom heavy-gauge thermoforming based in Portage, Wis. Best known for its market-leading bedliners, tonneau covers and other durable automotive components, this Tier 1 supplier also continues to bring its advanced thermoforming expertise to markets including recreational vehicles, lawn and garden, agriculture and water management. The people of Penda are determined to help manufacturers overcome increasing challenges by continuously exceeding expectations for quality, durability, cost and efficiency. For more information visit