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Continental Tire Launches the PureContact(TM)

Continental Tire’s newest luxury performance all-season replacement tire helps consumers save money with EcoPlus Technology and Tuned Performance Indicators.

Continental Tire the Americas, LLC has introduced the company’s newest luxury performance all-season replacement tire to dealer shelves, the PureContact(TM). This premium tire brings together best-in-class wet braking, fuel efficiency and ride comfort in a sleek design that is sure to give drivers the confidence they need year round.

“The PureContact(TM) brings together our innovative technologies into one luxury all-season tire,” said Travis Roffler, director of marketing for Continental Tire. “We’ve married our EcoPlus Technology, Comfort Ride Technology and Tuned Performance Indicators for a replacement tire that will help our customers arrive to their destinations safely while also helping to save money and be kind to the environment.”

The PureContact(TM)( )features best-in-class wet braking with the help of EcoPlus Technology. Continental Tire’s award-winning EcoPlus Technology improves treadwear while enhancing grip on wet roads thus promoting a shorter stopping distance. This particular technology also improves wear and fuel efficiency which can save the consumer money over the life of the tire.

Drivers will also receive an extra measure of confidence with the inclusion of Tuned Performance Indicators. The Dry, Wet and Snow letters in the tread indicate the tire’s optimal performance levels. Additionally, Continental’s Comfort Ride Technology absorbs vibrations caused by road surface irregularities, giving drivers and their passenger’s a smooth and enjoyable ride.

The PureContact(TM)( ) is backed by some of the strongest warranty programs and service contracts in the industry. This luxury performance tire has a 60-day customer satisfaction trial and a 70,000-mile treadwear warranty and a 72-month manufacturer’s limited warranty program. The PureContact(TM) comes in a wide range of sizes from 15″ – 18″ wheel diameters with a UTQG rating of 700 AA for H and V speed.

For more information on the PureContact(TM), or to locate a dealer, visit

About Continental Tire

With sales of EUR30.5 billion in 2011, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has approximately 169,000 employees in 46 countries.

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