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DENSO Demonstration to Show “Talking Car” Technology Language is Universal

How harmonization standards between the U.S. and Europe can reap great benefits

The language of “Talking Car” technology can be universal. The key is cross-Atlantic collaboration. DENSO will provide the platform that demonstrates how a single vehicle-to-vehicle and vehicle-to-infrastructure (V2X) technology application is viable across two continents. The United States Department of Transportation (USDOT) and the European Commission (EC) will demonstrate this activity at the 19th Intelligent Transport Systems World Congress 2012 in Vienna, Austria, Oct. 22-26, 2012.

The Demonstration:
The real-time demonstration will show a U.S. and European vehicle exchanging wireless safety messages using identical DENSO V2X hardware and similar software to illustrate the Emergency Electronic Brake Lights scenario. Pressing the brake pedal in the lead vehicle triggers an alert in the trailing vehicle – It does not matter whether the EU or US protocol is active, both behave the same for the user. What this demonstrates is that the same hardware and similar software could be used in either/both continents.

About DENSO and V2X Technology:
DENSO has been working on Connected Vehicle, or what we call V2X technology since 2003, and one of our main focuses is on Dedicated Short-range Communications (DSRC) devices. (DSRC is communication using IEEE 802.11p / ETSI ITS G5). The DSRC’s primary function is to assess the surrounding environment based on accurate and precise data exchanges with other vehicle DSRC transceivers and roadside hotspots. The data exchanges include a vehicle’s location, velocity, acceleration and path history, which can enable on-board computers to predict trajectories and reduce the likelihood of collisions. That same data, along with additional information from the traffic signal, can also help drivers avoid running red lights and prevent crashes at controlled intersections (roadside hotspots).

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Its customers include all the world’s major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs more than 120,000 people. Consolidated global sales for the fiscal year ending March 31, 2012, totaled US$38.4 billion. Last fiscal year, DENSO spent 9.5 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges.

In North America, DENSO employs more than 14,000 people with consolidated sales totaling US$6.2 billion for the fiscal year ending March 31, 2012. The North American DENSO Group has 28 consolidated companies and affiliates across the region, of these, 26 are manufacturing facilities located in the U.S., Canada and Mexico.

In Europe, DENSO employs more than 13,000 employees at 21 manufacturing sites and eight principal sales offices. Consolidated European sales for the fiscal year ending March 31, 2012, totaled EUR 3.6 billion. For more information, go to

DENSO, in partnership with USDOT and EU Commission, will demonstrate how the language of “Talking Car” technology can be universal across the globe.

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