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CellastoR awarded Supplier Quality Excellence from General Motors in North America

Excellent delivery, quality and service performance led to second consecutive recognition

BASF’s Cellasto business unit was recently presented with the 2014 Supplier Quality Excellence Award from General Motors North America. This is the second consecutive year Cellasto has been recognized with this prestigious award.


Suppliers are granted this award based on demonstration of top-tier performance and achievements in 13 categories, including delivery, quality and service.


“Recognition of outstanding supplier quality from General Motors reflects our dedication and commitment to our customers,” said Jim Miller, Quality Manager North America, Global Business Management Cellasto “With this award, GM is honoring Cellasto’s exceptional mechanical properties, durability and overall high-performance, and also the team’s expertise and emphasis on collaboration.”


The partnership between the Cellasto team and GM in North America began in 1987, when BASF’s Wyandotte, Mich. site first started producing parts for GM.

Cellasto, a microcellular polyurethane elastomer, is the customized solution for damping and reducing Noise, Vibration and Harshness (NVH) level in vehicles. Cellasto components are sold to the automotive industry as jounce bumpers, top mounts and coil spring isolators as an energy absorbing solution.


For a complete look at BASF’s Cellasto brand, including the features and benefits of this microcellular polyurethane elastomer, please visit the website.


For a press photo, please click on the following link:


Suggested caption: General Motors North America recognized the BASF Cellasto team with 2014 Supplier Quality Excellence Award. From left to right: Jim Goldenboggen, Supplier Quality Engineer, GM; Randall Pappal, Executive Director, Purchasing, GM; Bill Dieter, GM Global Key Account Manager, Global Business Management Cellasto, BASF; Jim Miller, Quality Manager North America, Global Business Management Cellasto, BASF; Sheri Hickock, Executive Director, Supplier Quality, GM

Cellasto® is a registered trademark of BASF Corporation and BASF SE


About BASF and the automotive industry


The automotive industry is one of BASF’s key customer industries. In 2013, BASF’s sales to the automotive industry totaled €9.3 billion – representing approximately 13 percent of BASF Group sales. BASF supplies and develops functional materials and solutions that enable vehicles to be built more efficiently and have a lower environmental impact, whatever powertrain technology they use. The product range from BASF includes for example engineering plastics, polyurethane and specialty foams, coatings, pigments, catalysts, fuel additives, coolants and brake fluids, as well as battery materials. With such an extensive range of products, BASF is the world’s leading chemical industry supplier to the automotive industry. BASF cooperates closely with customers all over the world through a network embracing Europe, Asia-Pacific, North and South America as well as Africa. Further information on BASF’s solutions for the automotive industry is available on the internet at


About BASF


BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF’s North American operations, visit


At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at


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