Hirschmann Car Communication Inc., a leading supplier of transmitter and receiver systems for M2M (machine-to-machine) and automotive communications, has appointed Christopher Bala as vice president of sales and marketing for the company’s North American business.
Based at the regional headquarters in Auburn Hills, Mich., Bala is responsible for all sales and marketing activities for Hirschmann’s Solutions business in the North and South American markets, including business development for infotainment, antenna, tuner systems, telematics, asset tracking and automation and energy applications. The Solutions business unit focuses on the M2M market primarily in the commercial truck, transportation and logistics industries.
Bala comes to Hirschmann with experience and expertise in demand creation in the automotive, power electronics and industrial automation industries, including a strong background in go-to-market strategy, product management, business development and sales and marketing team management.
Previously, Bala served as vice president of sales and marketing at Novi, Mich.-based OPS Solutions and as vice president for OEM business development for Auburn Hills, Mich.-based Energy Conversion Devices / United Solar Ovonic.
Bala earned a bachelor’s degree in electrical engineering from General Motors Institute (now Kettering University) and a Master’s of Business Administration from the University of Michigan’s Ross School of Business.
About Hirschmann Solutions:
With its U.S. offices based in Auburn Hills, Mich., Hirschmann Solutions operates as a business unit of Hirschmann Car Communication GmbH, Germany, to enhance communication technology by offering smarter solutions to its customers. The product portfolio includes a wide range of antenna products, communication modules with embedded transceivers, complete tracking devices and in-vehicle entertainment and communication solutions for nearly all terrestrial and satellite based services.
Hirschmann Solutions was formed in response to growing demand from the telematics and M2M sectors for its communication technology. Increasingly data transmission is a standard component in a wide variety of applications and therefore reliable performance is paramount. The Hirschmann brand is known for producing high quality, top-of-the-line technology and equipment that is best tailored to the customers’ needs. In the 2014 financial year (March 2013 through February 2014), the company generated sales of $170 million with a global workforce of around 900 employees.