The first Radford car will be based on Lotus technology, following a partnership announced with the legendary British sports car manufacturer’s consultancy arm – Lotus Engineering. Already in advanced development, the new bespoke Radford model will be fully revealed later this year.
The new partnership provides Radford use of Lotus technology, which will be the starting point from which the coachbuilder will craft a new bespoke limited-edition Radford model.
Lotus is a manufacturer of the finest British sports cars, famed for being lightweight, analogue and agile. Founded in 1948 by engineer Colin Chapman, the brand’s mantra to ‘simplify and add lightness’ has created some of the purest drivers’ cars ever created.
Mark Stubbs “Our first car will be totally new and something very special, it will be a Radford, through and through. And that means it will be unique – the body will be sleek and elegant, the interior will be cosseting and luxurious, and the drive will be out of this world. Everything about it will be totally bespoke to Radford.”
Ant Anstead “The opportunity to partner with one of the all-time great sports car brands is exciting. It’s an honour to be working with Lotus. Our first Radford model is going to be something very special and very surprising, reminiscent of the opulent coachbuilt Radford models of the past. We are proud of the British heritage of both of these companies, and I cannot think of a better partnership to bring back Radford with. I already can’t wait to share the next.”
Jenson Button “We’re already hard at work developing this car and the driving experience will be different and very special. It’s going to be truly analogue and thoroughly engaging, but with all the refinements that you would expect from a Radford. It will drive like nothing else. There is a purity to driving that is lost in many cars of today. I will ensure we create a driver’s car, a trait that is embedded within the DNA of all Lotus cars.”
Matt Windle, Managing Director, Lotus Cars, said: “This is a hugely exciting project for us. It is an Engineering partnership at its heart, but one without the usual constraints of working with a large corporate group. And of course, Ant, Jenson, Mark and Roger are a dream team to work with. A limited run of the most special of coachbuilt vehicles is engineering nirvana as it allows us to break free of the usual parameters of a more conventional project. Lotus Engineering has a long history of such special collaborations and I’m sure this one will be recognised as among the most unique and fantastic.”
The iconic Radford brand is now owned and run by leading car designer Mark Stubbs, TV presenter and car builder Ant Anstead, former FIA Formula OneTM World Champion, Jenson Button, and leading business adviser and lawyer Roger Behle. Radford will create contemporary luxury commissions true to classic timeless designs, bringing a modern and relevant version of coachbuilding, to a new discerning clientele.
Full details of the first Radford car will be revealed later in 2021, and Radford will soon begin taking deposits on vehicles. The process will be confirmed very soon.
Radford is a global luxury automotive brand with a British heart and soul, creating on-trend vehicles based on classic timeless designs. It draws on the heritage and craftmanship of Harold Radford, the creator of countless bespoke vehicles, to offer customers opulent coachbuilt and personalised cars.
All Radford’s automobiles will be created around the company’s motto: ‘Design. Build. Drive’. The design is overseen by leading automotive designer Mark Stubbs. The build is taken care of by Radford’s second co-owner TV star, renowned car builder and automotive craftsman Ant Anstead. The drive is taken care of by company co-owner and Formula OneTM World Champion, Jenson Button who will track-test and meticulously tune each car to offer a superlative driving experience. This is all underpinned by leading business expert Roger Behle.