Once again, the Swedish automaker Polestar is pushing the boundaries of the traditional automotive industry by introducing the possibility to pay for a vehicle by trading art.
Amidst the recent art boom with new ways of trading art emerging, from non-fungible tokens (NFTs) to Kanye West selling his shoes for $1.8 million at a recent auction, Polestar enables artists and art collectors to trade one of their artworks for one of the few golden Polestar 1.
In collaboration with the internationally leading art advisor Theodor Dalenson and two of the largest auction houses Sotheby’s and Philips, Polestar will review and estimate relevant pieces of art. All forms of art, including paintings, sculptures, photography, installations, and more are considered as valid payment methods if the value of the art corresponds with the list price of the Polestar 1.
Thomas Ingenlath, CEO of Polestar, says: “I love the idea of letting artists and collectors buy a Polestar 1 with art – it is such a special car and we wanted to find a unique way of celebrating it before its production reaches an end. It is hand-built, precious, and tangible, much like a piece of art.”
Just as rare as a piece of art, a maximum of 25 cars will be produced, with only a handful eligible for the campaign which begins on 10 June 2021 and will run until 15 August in 2021 in Europe and North America.