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L2T’s New Dashboard Enhancements Increase Transparency for Dealers

L2T is thrilled to announce that we have enhanced our existing Performance
Dashboard to provide our dealers with more pertinent metrics to monitor
digital marketing campaigns effectiveness.

L2T’s custom dashboard was created with dealers in mind to supply a single
destination to summarize and highlight transparent key performance
indicators by all ten advertising channels broken down to the campaign
level. No other provider in the market can provide customers with this level
of robust reporting to evaluate campaign success across all their digital

“We know it can be challenging for dealers to piece together what is
happening day-to-day with their marketing strategies, in addition to the
daily demands of running their business,” says Jeff Kaufman, VP of Product &
Strategy, L2TMedia. “That is why we built and continue to enhance the
Performance Dashboard. L2T’s philosophy has always been to provide
transparent metrics to our dealers so they can make the most informed
marketing decisions along with the hands-on support of our customer success
team. The dashboard gives dealers an easy, one-stop destination to review
all their advertising channels, monitor their budget, view product KPIs and
see their True Leads when and wherever they want.”

A sample of the recent updates include:

*       Enhanced True Leads reporting; chats & texts now captured
*       New Facebook video campaign metrics; cost per view and view rate
*       SEO metrics like organic competitor tracking and keyword comparison

The dashboard is available to all L2T clients and is customizable. Dealers
can create custom widgets to get easy access to the metrics they care about
most. Data can be exported, and customers can set-up automated reporting to
be sent directly to their email address. Plus, all L2T clients review this
information monthly with their account strategist.

Contact our team of automotive marketing experts to get a demo of our
dashboard and to discuss our lead generating digital marketing solutions.

About L2TMedia:

Established in 2007, L2TMedia brings more than a decade of automotive
digital experience to retailers. L2T has a robust suite of digital products
and has become one of the premier service providers of digital marketing
solutions in the automotive industry. We partner with a range of dealership
groups and OEM certified programs to help dealers build awareness, engage
customers, and generate leads.

For more information, visit

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