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McLaren Racing Announces New Partnership With DataRobot

McLaren Racing announced a new partnership with AI Cloud platform leader,
DataRobot, as an Official Partner of the McLaren Formula 1 team.

DataRobot delivers a unified platform for organisations across industries to
unlock the full potential of AI and deliver clear impact for their business
goals, powering over a trillion predictions for leading companies around the

As part of this relationship, DataRobot’s AI Cloud technology platform will
be integrated into the McLaren Racing infrastructure, delivering AI-powered
predictions and insights to maximise performance and optimize simulations.

From this weekend’s Qatar Grand Prix, DataRobot branding will be visible on
the nose of the McLaren MCL35M race cars and on the race suits of McLaren F1
drivers, Lando Norris and Daniel Ricciardo.

Zak Brown, CEO, McLaren Racing, said:

“DataRobot is a leader in its field, bringing its innovative technology and
platform to top businesses around the globe. McLaren Racing continues to
lead in innovation and technology, and partnerships with the likes of
DataRobot allow us to progress, improve and support our team in our ongoing
push for optimum performance. We are delighted to welcome DataRobot as they
join our partner family for the Qatar Grand Prix this weekend.”

Dan Wright, CEO, DataRobot, said:

“Formula 1 has a long tradition of pushing the limits of racing,
continuously innovating to give drivers and teams a unique edge in one of
the most competitive sports on the planet. DataRobot is excited to unlock
the next generation of racing with McLaren Racing, leveraging AI to
transform millions of pieces of data into insights that optimize team
strategy, operations and performance. This innovative partnership brings
together the most advanced platforms in racing and AI, where every
millisecond is key.”

About McLaren Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in
1963. The team entered its first Formula 1 race in 1966, since then McLaren
has won 20 Formula 1 world championships, more than 180 Formula 1 grands
prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500
three times. McLaren Racing currently competes in Formula 1 globally and
INDYCAR in the US.

The team is contesting the 2021 FIA Formula 1 World Championship with Lando
Norris and Daniel Ricciardo, and in the 2021 INDYCAR Series with Arrow
McLaren SP drivers Pato O’Ward and Felix Rosenqvist. McLaren was the first
F1 team to be certified carbon neutral ten years ago and has successfully
retained the Carbon Trust Standard Award, most recently in February 2021.
They were also the first team to be awarded the FIA Institute’s
Environmental Award in 2013, which they have consistently maintained at
three-star level.

In 2022, McLaren Racing will enter a new category of motorsport when it
enters a team into Extreme E, the innovative all-electric off-road racing
series that highlights the impact of climate change.

About DataRobot

DataRobot AI Cloud is the next generation of AI. The unified platform is
built for all data types, all users, and all environments to deliver
critical business insights for every organisation. DataRobot is trusted by
global customers across industries and verticals, including a third of the
Fortune 50. For more information, visit

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