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AB Dynamics Group acquires Ansible Motion for £31.2m

AB Dynamics plc has acquired Ansible Motion Limited, a leading provider of advanced simulators to the global automotive market. The acquisition was announced on September 21st for a total fee of £31.2m, which comprises a £19.2m initial consideration and a £12m payment subject to meeting certain performance criteria.

Ansible Motion will become part of the Group’s simulation portfolio supplying advanced simulation products and services to the automotive and motorsport industries. Ansible Motion will sit alongside the newly formed AB Simulation division (responsible for the Advanced Vehicle Driving Simulator (aVDS) product range) and rFpro (market-leading simulation software provider) which was acquired in 2019.

“We are delighted to welcome Ansible Motion onboard,” said Dan Clark, Managing Director of AB Simulation. “It is a well-established, successful business that has an outstanding reputation for driving simulator solutions. Ansible Motion’s product offering complements our own range and creates a comprehensive family of simulator solutions. We are now positioned to be market leaders in the sector.”

Ansible Motion is currently experiencing significant growth, which is primarily driven by sales in its leading Delta series dynamic simulator range. The company is forecast to double its turnover in the 2023 financial year, which is underpinned by existing orders and a strong sales pipeline.

Ansible Motion’s current product range includes the Delta series dynamic simulator, the Sigma series static simulator and the compact, portable Theta series simulator. They are used for the development of a range of ground vehicle applications, including ADAS, autonomy, motorsport, chassis, powertrain, human factors, Human-Machine Interface (HMI), NVH, steering systems and tyres.

Ansible Motion is being acquired from its three shareholders, Mr Kia Cammaerts, Mr Jonathan Walker and Mr Robert Stevens, with Mr Cammaerts and Mr Stevens remaining in the business as Technical Director and Chief Engineer respectively.

“AB Dynamics’ acquisition of Ansible Motion marks an exciting and pivotal moment, and we are delighted to become a part of the AB Dynamics family,” said Kia Cammaerts, Technical Director of Ansible Motion. “It’s a remarkable fit. Both companies have always shared a common vision: to provide superlative tools for automotive product development work. Now, we’ll be joining forces to better serve automotive customers worldwide, with broader and deeper offerings. Ansible Motion will continue to focus on the development of the world’s most immersive Driver-in-the-Loop simulation technologies, propelled further by the business and technical expertise of one of the world’s most trusted suppliers of automotive test systems and services.”

Dan Clark continues, “This acquisition will significantly benefit our customers by providing a broader range of products and services to enable the development of better and safer vehicles, quicker and more cost-effectively. We will supply complete end-to-end simulation solutions comprising hardware, software, application and use-case consultancy, training and aftermarket support.”

About AB Dynamics
AB Dynamics is an automotive test system supplier with a diverse range of track and lab testing equipment. From Kinematics & Compliance machines and ADAS targets to state-of-the-art driving simulators, AB Dynamics supplies the 25 most successful car manufacturers in the world. If you would like to learn more about AB Dynamics and its products, please visit

About Ansible Motion
Founded in 2009, Ansible Motion creates and deploys technology associated with the physical and logical simulation of human-directed vehicles. It offers a range of automotive Driver-in-the-Loop (DIL) simulators featuring advanced computational and mechanical performance capabilities, and industry-unique motion and immersion solutions that create compelling virtual worlds for drivers and product development engineers.

Ansible Motion DIL simulators are used by automotive and research organisations around the globe to place real people into direct contact with imagined vehicles, on-board systems and situations. Our DIL simulators are designed, built and developed at our factory and R&D Centre in Hethel, England.

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