AT&T and QuickPlay Media Announce Drive Studio for the Connected Car

QuickPlay Mediaâ„¢announced that it will work with AT&T to develop an in-vehicle video service. The offering willbe powered by QuickPlay’s OpenVideoâ„¢platform and will deliver Live LinearTV and streaming Video on Demand services to automotive manufacturers collaborating in the AT&T Drive Studioâ„¢, the first connected car innovation center in theU.S. to be opened by a wireless carrier. 

QuickPlay’s solution will enable AT&T to provide in-car“infotainment” by delivering securestreaming of hundreds of Live Linear TV channels and hours of premium VoDcontent. The solution includes a configurable, customizable client application,support for adaptive streaming, complete content protection with DRM solutionslike Microsoft PlayReady, user entitlements, dynamic advertising, banner adsupport, multi-language support and featured content.

”In-vehicle video services are goingplay a crucial part in making the next generation of connected cars. AT&Tis proud to support and enhance THE IN-VEHICLE experience and bring this new,strategically important frontier in media entertainment to the automotiveindustry,” said Chris Penrose, senior vice president, emerging devices,AT&T Mobility. “We are delighted to be working with QuickPlay Media, acompany with a proven history of providing innovative and high-quality, managedsolutions for large scale multiscreen services. Due to this collaboration,automotive manufacturers around the world will be able to provide consumerswith cutting edge multiscreen entertainment.”

“There’sno doubt that connected devices are the future. From QuickPlay’s perspective itis important to be at the forefront of this technological revolution,supporting customers in further leveraging their Pay TV investments regardlessof location,” said Wayne Purboo, CEO of QuickPlay Media. “QuickPlay’svision is to support our relationships and customers in addressing the growingdemand for TV Everywhere services across all networks and all devices fromsmartphones and tablets to HDMI dongles and connected cars. This collaborationwith AT&T is a significant step forward, extending our end-to-end managedservices capability to a new multiscreen video infrastructure and providing anadditional platform from which to help consumers access TV Everywhereservices.”

Connected Car is part of QuickPlay’sindustry leading effort to support new devices, networks and features with itsend-to-end managed service capabilities. In addition to its existing VoD andMedia Transformation services, QuickPlay now manages over 400 live channels and5,000 streaming profiles through its global network operations centre in SanDiego, and recently launched live channels for AT&T U-Verse and the TELUS Optik on The GoPlatform. With the launch of nPVR in September, it is well positioned to delivercontinued innovative enhancements and features to customers via its managedservices capabilities.

AboutQuickPlay Media

QuickPlay Media is the leading provider of managed service solutionsfor the distribution of premium multiscreen video to IP-connected devices.Successfully used by the world’s largest communications and media companies,QuickPlay’s cloud-based OpenVideo platform provides the most scalable andsecure way for companies to deliver engaging multiscreen video entertainmentexperiences. For more information, please follow QuickPlay Media on Twitter @quickplaymedia or visit us on the web at www.quickplaymedia.com.

QuickPlayMedia, its marks, trademarks, and logos are the exclusive property of QuickPlayMedia Incorporated and may only be reproduced with the express writtenauthorization of QuickPlay.