Enerpulse, Inc., makers of the Pulstar® Pulse Plug, received two awards in the 2013 Automotive Communication Awards (ACA) competition for its new website and consumer awareness videos.
Enerpulse unveiled its new website earlier this year at www.pulstar.com featuring compelling visuals combined with valuable technical information on how to install a set of Pulstar Plugs. The site also includes the latest independent testing data on how Pulstar stacks up against the makers of conventional spark plug technology.
Three new consumer awareness videos were created for the Pulstar brand. The first video provides a quick overview of Pulstar Pulse Plugs, while a second video demonstrates the popularity of the plugs among motorcycle riders when they are tested and approved by members of the Sonoma County “Good Old Boys” motorcycle club. The final video features Dean Hummer, the man that Harley-Davidson named its legendary “Hummer” bikes after, who now recommends Pulstar Pulse Plugs over conventional spark plugs.
“We are pleased to be recognized for our marketing efforts by our peers in the aftermarket,” said Bryan Templeton, CFO and product manager, Enerpulse, Inc. “I want to especially thank our marketing partners, The Marx Group, Shape Web Designs, and Stationality LLC who helped us reshape the creative direction of our brand and translate that into a user friendly and informative website experience.”
Designed to applaud companies/agencies that provide automotive information through outstanding advertising, marketing and PR efforts, the Automotive Communication Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards were presented on November 5 during the 16th annual Car Care Council Women’s Board reception at AAPEX 2013 in Las Vegas, Nev.
For more information on Enerpulse and the company’s complete line of Pulstar Pulse Plugs, phone 888-800-6700 or visit www.pulstar.com.
Enerpulse, Inc. is a privately held company headquartered in Albuquerque, N.M. Founded in 2004; the company develops environmentally friendly ignition products through the application of pulse power technology. For more information, visit www.enerpulse.com.