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Detroit Radiator Corporation to Exhibit at the Great American Trucking Show

Detroit Radiator Corporation is excited to announce thatit will be partaking in the Great American Trucking Show (GATS) again for 2014.The GATS, one of the largest tradeshows in the heavy duty trucking industry,will be held at the Kay Bailey Hutchinson Convention Center in Dallas, Texas,from August 21-23, 2014.

 

Detroit Radiator Corporation‘s 80 x 30 foot, state-of-theart exhibit (# 18080) will highlight its award-winning, 18-wheeler truck &trailer, “DR·COOL”!  The company exhibitwill showcase aftermarket cooling product solutions, brochures, awards,sponsorship memorabilia, company history, and video presentations (including aDR·COOL customization video, created by Outcast Kustoms that was featured onCMT – Trick My Truck). There will be cool giveaways and fun contests with lotsof prizes. And, key company representatives will be on hand to answerquestions.

 

Detroit Radiator Corporation displays include:

• All Metal and Plastic Aluminum Replacement Products

• Aftermarket Radiators, Charge Air Coolers, Condensers& Fan Shrouds

• Trademark POWERMAX Charge Air Coolers

• All Metal vs. Plastic Surge Tanks

• EGR Coolers

• AC Products

• Freightliner, International, Peterbilt Cooler Systems

• & More!

 

“Our main objective is to give back to the truckingindustry and its people as they have made us what we are today,” says RandallPruitt, CEO, Detroit Radiator Corporation. “Interacting with truckingprofessionals as they explore our products and services in a fun setting ispriceless. We want to hear about the real issues in the industry that affecttheir businesses. We strive to keep learning, share thoughts, and offeradvice,” added Pruitt.

 

GATS 2014 will welcome nearly 500 exhibitors representingmajor truck and trailer brands, component suppliers and others aligned with theheavy- and medium-duty truck markets. Over 46,000 industry personnel registeredfor GATS 2013. Other show highlights include a recruiting pavilion, newhardworking trucks pavilion focused on class 1-5 trucks, educational sessionsproduced by the Texas Trucking Association, Pride & Polish NationalChampionship and special programs like Overdrive’s Most Beautiful and theOverdrive/Red Eye Radio Trucker Talent Search.

 

About Detroit Radiator Corporation:

Headquartered in Romulus, Michigan, Detroit RadiatorCorporation is a premier manufacturer, re-manufacturer and distributor ofaftermarket cooling product solutions serving the HD transportation,commercial, industrial, and agricultural industries. As the most recognized andtrusted brand in its market, Detroit Radiator Corporation offers the widestvariety of aftermarket HD radiators, charge air coolers and A/C condensers,provides manufacturing excellence, utilizes top safety standards, and deliversalmost every product that it sells within 24 hours.

 

Refusing to limit its customer offerings to onlymanufacturing OEM-specified radiators, Detroit Radiator Corporation,established in 1936, pioneered the manufacturing of all comprehensive aftermarketcooling product solutions.

 

Recent Detroit Radiator Corporation awards include: Ernst& Young Entrepreneur of the Year (2011) and Crain’s Detroit Business Saluteto Entrepreneurs (2011). Receive the Detroit Radiator Corporation Difference -Visit www.DetroitRadiatorCorp.com.

 

About DR·COOL:

The award-winning Detroit Radiator Corporation 18-wheelertruck & trailer, DR·COOL, travels the country to partake in 15 excitingindustry tradeshows and events each year while also expressing gratitude to itscustomers and its community. The trailer inside contents serve as a DetroitRadiator Corporation exhibit to showcase its aftermarket cooling productsolutions, awards, sponsorship memorabilia, and company history along with coolgiveaways and fun contests with prizes to the HD transportation, commercial,industrial, and agricultural industries. Watch for DR·COOL to appear in yourtown. For DR·COOL mobile marketing tour information, visitwww.DetroitRadiatorCorp.com.

 

About Great American Trucking Show (GATS):

The GATS is a trucking convention with over 500,000 feetof exhibit space that happens in Dallas in August each year. It draws infleets, drivers and suppliers from across the country and offers exhibits,education, networking and fun! Some of its exciting events include: Overdrive’sPride and Polish Truck Beauty Competition, Educational Seminars sponsored byTXTA, the Commercial Vehicle Outlook Conference, exhibits from leaders in theheavy duty trucking industry and much more. For more information, visit,www.gatsonline.com.

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