Prehhas won first place for â€œInnovative HMI Technologyâ€ in the first CAR HMi Awards(2014), in a recent ceremony in Berlin attended by the large gathering of HMIprofessionals from the vehicle manufacturing and system supplier industries.
HMI(human machine interface) is the connection between man and machine, wheremaximum convenience and minimum distraction issues play a central role in thedesign of operational concepts. Other first place winners included NVIDIACorporation, and Scania Group/Volkswagen Research for â€œHMI DesignInnovation.â€ Individual projects were judged on a point system with regardto level of innovation, level of complexity, level of achievement and level ofmaturity of the HMI project.
PrehAdvanced Development Director Dr. Matthias Lust received the trophy andofficial certificate at the gala dinner reception, documenting recognized excellence.In addition, the winner received a monetary prize which Preh donated to acharity.
To the140 Congress participants from the international automotive industry, Dr. Lustsaid, “We are pleased that our center console concept was chosen by anindependent jury of experts as the first-place winner. For our advanceddevelopment team, this award is recognition and motivation at the same time,while it also demonstrates the vast range of technologies in our company.
â€œMoreand more, SmartPhones and tablets are influencing the HMI concepts of futurevehicle generations. This award also shows that we at Preh have addressed theright issues in our product development, and that ease of operation, as well asdriving safety, are not incompatible.”
Overall,the five-member jury praised the center console’s combination of differentinput systems, which improve driving safety. In particular, the judgespointed to the ease of access to functions with triple feedbackâ€”tactile, visualand audible. Also noteworthy of the Preh development is the centraldisplay with real glass surface, whose readability was improved significantlyby an optical bonding technology, as well as the selection of multimediafunctions by means of contact-free gestures.
Prehis a subsidiary of the listed corporation Ningbo Joyson Electronics, China(600699: Shanghai) and represents the Automotive Electronics division of theJoyson Group. As a global automotive supplier with 95 years of tradition, Prehreported sales of â‚¬520 million in 2013 with 3,500 employees in Germany,Portugal, Romania, Mexico, the U.S.A. and China. Its headquarters are locatedin Bad Neustadt a. d. Saale/Germany. Preh’s development and productioncapabilities focus on climate and driver control systems, electronic controlunits for the battery management of E-vehicles, as well as assembly systems forleading automobile manufacturers. For more information, please visit www.preh.com.